Direct marketers have something to look forward to this summer
Are you overmailing? Don
Looking to get a boost from your e-mail marketing without renting lists? Maybe it’s time to revisit co-registration
If drivers can defect at the gas pumps, don
Should you forget shoppers who fail to give you a valid e-mail address? Not necessarily. Find out why these customers may be as good as those who do.
Admit it, it
The most popular order-taking channel? The Web. But many merchants maintain separate catalog and Internet silos. Click here to find out why Bill Nicolai thinks that
Getting more Web data but don
Feeling the marketing blues? Need an analyst for your business tales of woe? Allison Cripps offers up a few symptoms and treatments for loyalty problems. Click here for a little therapy.