Lists & Data – Business ARCHIVE

Taking Advantage of Economic Stimulus Checks  May 06, 2008 12:35 AM By MCM staff

Direct marketers have something to look forward to this summer

Why Overmailers Get No Response  May 06, 2008 12:32 AM By MCM staff

Are you overmailing? Don

Don’t Give Up on Co-registration  May 06, 2008 12:28 AM By Tim Parry

Looking to get a boost from your e-mail marketing without renting lists? Maybe it’s time to revisit co-registration

How to Spot Defectors In Advance  Apr 28, 2008 11:03 PM By Kelly Hlavinka

If drivers can defect at the gas pumps, don

Why Consumers Don’t Give Out Their E-mail Addresses  Apr 28, 2008 10:59 PM By Jim Whitford

Should you forget shoppers who fail to give you a valid e-mail address? Not necessarily. Find out why these customers may be as good as those who do.

Pass on the E-Mail List Rentals  Apr 28, 2008 10:58 PM By Tim Parry


Careful Contacting Customers About New Concepts  Apr 22, 2008 2:08 AM By Arthur Sweetser

Admit it, it

Five Ways to Improve your Multi-Channel Marketing  Apr 22, 2008 2:06 AM By Bill Nicolai

The most popular order-taking channel? The Web. But many merchants maintain separate catalog and Internet silos. Click here to find out why Bill Nicolai thinks that

How to Make Your Web Data Actionable  Apr 22, 2008 2:05 AM By MCM staff

Getting more Web data but don

Avoiding Analysis Paralysis: Are Most Marketers Ready for Therapy?  Apr 14, 2008 11:43 PM By MCM staff

Feeling the marketing blues? Need an analyst for your business tales of woe? Allison Cripps offers up a few symptoms and treatments for loyalty problems. Click here for a little therapy.

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