Lists & Data – Business ARCHIVE

Look Within: Your House File May be Rich With Data  Apr 14, 2008 11:41 PM By Michelle Houston

Looking to reduce spending but still want to mail to the masses? Maybe it’s time you took a look at your house files. There’s a chance some of the best names to mail are already there. Click here to find out if your older buyers, requestors and retail shoppers are worth mailing.

The If and Then of Automated E-Mail  Apr 14, 2008 11:39 PM By Shari Altman

If your customer does this, then you send them that. It’s a simple concept that can be applied quite effectively to your triggered e-mail strategy. Click here for Shari Altman’s thoughts on how to make it work for you.

Can a Blog Really Increase Leads?  Apr 08, 2008 12:32 AM By Tim Parry

Can you grow your list by paying people to blog about your product? Self-proclaimed expert Reed Floren says you can. Read why Tim Parry thinks he

How This Newsletter Helped Me Discover My True Athletic Identity  Apr 08, 2008 12:28 AM By Tim Parry

Tim Parry thought he was headed for football superstardom.
But he found out that he was just another name on a list

How to Diversify Your Customer Portfolio  Apr 08, 2008 12:25 AM By Bill Singleton

Can you get better sales out of all your customer segments

Good Advice in a Bad Year  Apr 08, 2008 12:22 AM By John Lenser


Taking to the great outdoors  Apr 01, 2008 9:30 PM By Tim Parry

It appears more consumers are embracing outdoor activity. Or at least they’re dressing the part. In the fourth quarter of 2007, there were 10.6 million

LISTINGS  Apr 01, 2008 9:30 PM By MCM staff

New lists Celebrate Express Files The party retailer has released a corporate master file of 843,031 12-month buyers who bought party supplies and costumes.

The Road to Commitment  Mar 31, 2008 11:52 PM By Rick Graves

How do you recognize and understand that all types of customers want you to be their trusted advisor, or trusted company? When they buy a product, service or solution, they want to be your advocate. Interact with them in a way that gives them reasons to do so.

The Dirty Little Secret of Point-of-Sale Data  Mar 31, 2008 11:50 PM By Tracy Blake


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