Lists & Data – BusinessMar 31, 2008 11:47 PM By Craig Blake
As if direct marketers didn
Lists & Data – BusinessMar 24, 2008 11:52 PM By Meyar Sheik
Internet marketers have long grappled with two seemingly opposite challenges: how to personalize online content for visitors while preserving their privacy.
Lists & Data – BusinessMar 24, 2008 11:49 PM By Shari Altman
You send triggered e-mails to customers who experience a lifestyle change. That
Lists & Data – BusinessMar 24, 2008 11:46 PM By Tim Parry
Unhappy with the data you
Lists & Data – BusinessMar 17, 2008 11:44 PM By David King
What is a stochastic model and how can it help you keep your customers?
Lists & Data – BusinessMar 17, 2008 11:42 PM By Tim Parry
The first question Yankee Candle asks when it’s looking at its buyer file is how much it can spend to market to a customer and still break even.
That’s why matchbacks are so important to the firm. If it understands a consumer
Lists & Data – BusinessMar 17, 2008 11:38 PM By Craig Swerdloff
Not every reader is going to agree with everything in Lists & Data Strategies. Find out what one vendor thinks about David Kanter’s argument that e-mail lists are overpriced.
Lists & Data – BusinessMar 10, 2008 10:54 PM By Curt Bloom
Everyone knows that marketing messages should be integrated across channels. But so should metrics. Without them, you
Lists & Data – BusinessMar 10, 2008 10:50 PM By Bill Singleton
Do you know how your customers found you
Lists & Data – BusinessMar 10, 2008 10:48 PM By David Kanter
Mailers have confronted the same challenges looking for new lists. But how can they increase the likelihood that they are getting the right list or insert program, or avoid duplication with lists whose titles sound too familiar?