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Lists & Data – Buisness ARCHIVE

How to Outlast the Do-Not-Mail Movement  Mar 31, 2008 11:47 PM By Craig Blake

As if direct marketers didn

A Delicate Balance: Privacy and Personalization  Mar 24, 2008 11:52 PM By Meyar Sheik

Internet marketers have long grappled with two seemingly opposite challenges: how to personalize online content for visitors while preserving their privacy.

Seal the Deal with Triggered E-mails  Mar 24, 2008 11:49 PM By Shari Altman

You send triggered e-mails to customers who experience a lifestyle change. That

Clean Up Your Act (Before You Use a Co-op)  Mar 24, 2008 11:46 PM By Tim Parry

Unhappy with the data you

The Rise of the Stochastic Model (What’s That?)  Mar 17, 2008 11:44 PM By David King

What is a stochastic model and how can it help you keep your customers?

Yankee Candle Learns From Matchback Analysis  Mar 17, 2008 11:42 PM By Tim Parry

The first question Yankee Candle asks when it’s looking at its buyer file is how much it can spend to market to a customer and still break even.

That’s why matchbacks are so important to the firm. If it understands a consumer

E-mail Lists Are Not Overpriced  Mar 17, 2008 11:38 PM By Craig Swerdloff

Not every reader is going to agree with everything in Lists & Data Strategies. Find out what one vendor thinks about David Kanter’s argument that e-mail lists are overpriced.

Getting the Big Picture With Web Metrics  Mar 10, 2008 10:54 PM By Curt Bloom

Everyone knows that marketing messages should be integrated across channels. But so should metrics. Without them, you

Show Me the Data: Do You Know Your Customers’ Channel?  Mar 10, 2008 10:50 PM By Bill Singleton

Do you know how your customers found you

Want to Rent Lists? See a Broker  Mar 10, 2008 10:48 PM By David Kanter

Mailers have confronted the same challenges looking for new lists. But how can they increase the likelihood that they are getting the right list or insert program, or avoid duplication with lists whose titles sound too familiar?






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