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As if direct marketers didn
Internet marketers have long grappled with two seemingly opposite challenges: how to personalize online content for visitors while preserving their privacy.
You send triggered e-mails to customers who experience a lifestyle change. That
Unhappy with the data you
What is a stochastic model and how can it help you keep your customers?
The first question Yankee Candle asks when it’s looking at its buyer file is how much it can spend to market to a customer and still break even.
That’s why matchbacks are so important to the firm. If it understands a consumer
Not every reader is going to agree with everything in Lists & Data Strategies. Find out what one vendor thinks about David Kanter’s argument that e-mail lists are overpriced.
Everyone knows that marketing messages should be integrated across channels. But so should metrics. Without them, you
Do you know how your customers found you
Mailers have confronted the same challenges looking for new lists. But how can they increase the likelihood that they are getting the right list or insert program, or avoid duplication with lists whose titles sound too familiar?