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Slowing sales should be a signal to cut back on prospecting, right? Wrong. See why the co-ops are reminding catalogers to continue mailing in a soft economy.
If the recent postal hikes did nothing else, they prompted mailers to do more analysis. For example, some are testing zip models and gleaning significant insights.
Have you cut a postage check recently? Even if you weren’t the one to sign off on it, you’re probably aware that your company may have spent as much as
If you’re a niche marketer looking for prospects, sometimes you just don’t know where to turn. Big lists and mass media aren’t a viable option. They’re
New lists Green Organic Consumer E-mail This is a database of 4 million e-mail addresses of consumers interested in environmentally responsible products.
It sounded so great. Catalogs would disappear as we headed for a paperless utopian society. Well, it hasn
There is great advice out there about the how-to of data mining. But there is precious little about the why-do. Just what can mailers do to improve their strategic grasp?
How much is a loyal customer worth? Most multichannel sellers have a small group of extremely loyal customers who buy year in and year out, or come back annually making substantial purchases. Yet they are often treated no differently than the balance of the house list.