Lists & Data – Business ARCHIVE

Cut Back on Starbucks, But Don’t Stop Prospecting  Mar 04, 2008 1:01 AM By Tim Parry

Slowing sales should be a signal to cut back on prospecting, right? Wrong. See why the co-ops are reminding catalogers to continue mailing in a soft economy.

How to Build Better Zip Models  Mar 04, 2008 12:49 AM By Jude Hoffner

If the recent postal hikes did nothing else, they prompted mailers to do more analysis. For example, some are testing zip models and gleaning significant insights.

Using Customer Data to Create Relevant E-mail  Mar 04, 2008 12:46 AM By Millie Park


LISTINGS  Mar 01, 2008 10:30 PM By MCM staff

New lists Green Organic Consumer E-mail This is a database of 4 million e-mail addresses of consumers interested in environmentally responsible products.

Building retention with knowledge  Mar 01, 2008 10:30 PM By Steve Trollinger

Have you cut a postage check recently? Even if you weren’t the one to sign off on it, you’re probably aware that your company may have spent as much as


If you’re a niche marketer looking for prospects, sometimes you just don’t know where to turn. Big lists and mass media aren’t a viable option. They’re

Enough Intuition: Base Your Channel Strategy on Analysis  Feb 26, 2008 2:21 AM By Tom Blake

It sounded so great. Catalogs would disappear as we headed for a paperless utopian society. Well, it hasn

Data Mining: A Strategic Plan  Feb 26, 2008 2:19 AM By Rick Brough

There is great advice out there about the how-to of data mining. But there is precious little about the why-do. Just what can mailers do to improve their strategic grasp?

Are E-mail Lists Overpriced?  Feb 26, 2008 2:17 AM By David Kanter


Surprise Your Most Loyal Customers  Feb 20, 2008 1:33 AM By MCM staff

How much is a loyal customer worth? Most multichannel sellers have a small group of extremely loyal customers who buy year in and year out, or come back annually making substantial purchases. Yet they are often treated no differently than the balance of the house list.

© 2016 Access Intelligence, LLC – All Rights Reserved.