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Lists & Data – BusinessFeb 20, 2008 1:30 AM By Shari Altman
Want to get customers to make that second purchase? There
Lists & Data – BusinessFeb 20, 2008 1:26 AM By Bill Singleton
You rent the list, you find the right prospect and you make the sale. But then the customer disappears. What has happened? More than likely, the person has gotten caught up in your phone system.
Lists & Data – BusinessFeb 09, 2008 1:45 AM By Michael Caccavale
Yes, models can help you predict response to a campaign. But you can also use them to learn more about the customer
Lists & Data – BusinessFeb 09, 2008 1:41 AM By Rick Enrico
Marketing 2.0. Is it a clich
Lists & Data – BusinessFeb 09, 2008 1:38 AM By Jude Hoffner
OK, class, quick test: You mail a catalog, and 21 days later send a postcard. If the customers buys something on day 28, what fraction of that sale was postcard-driven?
Lists & Data – BusinessFeb 04, 2008 7:12 PM By Anna-Lisa Ulbrich
Your catalog doesn’t just have to drive customers to the Internet or the telephone. It can also get people into stores. The trick? Mailing to trade-area zips.
Lists & Data – BusinessFeb 04, 2008 7:03 PM By Jeff Zabin
Lists & Data – BusinessFeb 04, 2008 7:00 PM By Stuart Larkins
Search is a self-targeted channel, and enables consumers to raise their hand and ask for information. But some merchants have found it difficult to integrate search into a more traditional branding program built on demographics or other targeting, where messages are typically pushed to the consumer.
Lists & Data – BusinessFeb 01, 2008 10:30 PM By Tim Parry
It’s time to fess up to your dirty little secret that you don’t calculate lifetime value. Embarrassing, isn’t it? But you’re not alone. Some merchants
Lists & Data – BusinessFeb 01, 2008 10:30 PM By Melissa Dowling
The fact that gifts cataloger Lillian Vernon laid off 25% of its staff on Dec. 20 was a sure sign that this was not going to be a great season. It was,