Lists & Data – Business ARCHIVE

Adopt Automated E-mail Tactics for Follow-up Orders  Feb 20, 2008 1:30 AM By Shari Altman

Want to get customers to make that second purchase? There

The Golden Telephone Rule  Feb 20, 2008 1:26 AM By Bill Singleton

You rent the list, you find the right prospect and you make the sale. But then the customer disappears. What has happened? More than likely, the person has gotten caught up in your phone system.

The Next Big Thing: Advanced Analytics  Feb 09, 2008 1:45 AM By Michael Caccavale

Yes, models can help you predict response to a campaign. But you can also use them to learn more about the customer

The Truth About Marketing 2.0  Feb 09, 2008 1:41 AM By Rick Enrico

Marketing 2.0. Is it a clich

Doing Matchbacks? Follow the Rules  Feb 09, 2008 1:38 AM By Jude Hoffner

OK, class, quick test: You mail a catalog, and 21 days later send a postcard. If the customers buys something on day 28, what fraction of that sale was postcard-driven?

Your Best Zips: The Ones Around Your Store  Feb 04, 2008 7:12 PM By Anna-Lisa Ulbrich

Your catalog doesn’t just have to drive customers to the Internet or the telephone. It can also get people into stores. The trick? Mailing to trade-area zips.

Is Your Data Green?  Feb 04, 2008 7:03 PM By Jeff Zabin


How Moms Behave Online  Feb 04, 2008 7:00 PM By Stuart Larkins

Search is a self-targeted channel, and enables consumers to raise their hand and ask for information. But some merchants have found it difficult to integrate search into a more traditional branding program built on demographics or other targeting, where messages are typically pushed to the consumer.

SHORT ORDER  Feb 01, 2008 10:30 PM By Melissa Dowling

The fact that gifts cataloger Lillian Vernon laid off 25% of its staff on Dec. 20 was a sure sign that this was not going to be a great season. It was,

Now or Never  Feb 01, 2008 10:30 PM By Tim Parry

It’s time to fess up to your dirty little secret that you don’t calculate lifetime value. Embarrassing, isn’t it? But you’re not alone. Some merchants

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