Lists & Data – BusinessFeb 01, 2008 10:30 PM By Tim Parry
It’s time to fess up to your dirty little secret that you don’t calculate lifetime value. Embarrassing, isn’t it? But you’re not alone. Some merchants
Lists & Data – BusinessJan 28, 2008 8:48 PM By MCM staff
(Direct Newsline) ALC has acquired the list management division of MKTG Services, and effective today will manage all of that unit’s list and data properties.
Lists & Data – BusinessJan 28, 2008 6:57 PM By Tim Parry
InfoUSA chairman Vin Gupta said the Super Bowl experience was a good one for his SalesGenie.com division. So good that he will again invest the reported $2.6 million for another 30-second spot on Feb. 3.
Lists & Data – BusinessJan 28, 2008 6:54 PM By Colleen Ryan
Predictive modeling can help you build customer lift and retention. How? Through the data insights it provides.
Lists & Data – BusinessJan 28, 2008 6:52 PM By Matt Morton
Now that the holiday rush has passed, you may have a little time to plan how to best contact all of those new names you have on your house file. One group that sometimes gets overlooked: the giftees (or ship-to
Lists & Data – BusinessJan 22, 2008 11:46 PM By Tim Parry
Money is tight for middle-income consumers. Can you rob the rich
to make up for that shortfall from the poor?
Lists & Data – BusinessJan 22, 2008 11:43 PM By Tim Parry
It’s never too early for catalogers to think about Election Day.
Mailers have usually have not done well when they
Lists & Data – BusinessJan 22, 2008 11:39 PM By Travis Seaton
Lists & Data – BusinessJan 14, 2008 11:44 PM By David Kanter
Imagine a world in which no transactional data can be rented or shared without written consent. Sound crazy? Well, it could happen. Last year, over a dozen states considered bills to restrict unsolicited mail and various forms of data sharing.
Lists & Data – BusinessJan 14, 2008 11:40 PM By Denise Hopkins
Everyone wants to feel appreciated