Lists & Data – Business ARCHIVE

LISTINGS  Feb 01, 2008 10:30 PM By MCM staff

New lists Coastal Contractor and Digital Home Hanley Wood is offering controlled circulation lists of subscribers to its Coastal Contractor and Digital

ALC Acquires MKTG Services List Management Group  Jan 28, 2008 8:48 PM By MCM staff

(Direct Newsline) ALC has acquired the list management division of MKTG Services, and effective today will manage all of that unit’s list and data properties.

Gupta Takes Another Chance at Super Bowl Ads  Jan 28, 2008 6:57 PM By Tim Parry

InfoUSA chairman Vin Gupta said the Super Bowl experience was a good one for his division. So good that he will again invest the reported $2.6 million for another 30-second spot on Feb. 3.

The Power of Predictive Modeling  Jan 28, 2008 6:54 PM By Colleen Ryan

Predictive modeling can help you build customer lift and retention. How? Through the data insights it provides.

How to Follow Up with Gift Recipients  Jan 28, 2008 6:52 PM By Matt Morton

Now that the holiday rush has passed, you may have a little time to plan how to best contact all of those new names you have on your house file. One group that sometimes gets overlooked: the giftees (or ship-to

Robbing from the Rich  Jan 22, 2008 11:46 PM By Tim Parry

Money is tight for middle-income consumers. Can you rob the rich
to make up for that shortfall from the poor?

Should Catalogers Mail on Super Tuesday?  Jan 22, 2008 11:43 PM By Tim Parry

It’s never too early for catalogers to think about Election Day.

Mailers have usually have not done well when they

The Secret Weapon: Magazine Sub Lists  Jan 22, 2008 11:39 PM By Travis Seaton


Self-Regulate or Die  Jan 14, 2008 11:44 PM By David Kanter

Imagine a world in which no transactional data can be rented or shared without written consent. Sound crazy? Well, it could happen. Last year, over a dozen states considered bills to restrict unsolicited mail and various forms of data sharing.

How Data Can Help You Serve Your Customers  Jan 14, 2008 11:40 PM By Denise Hopkins

Everyone wants to feel appreciated

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