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It’s time to fess up to your dirty little secret that you don’t calculate lifetime value. Embarrassing, isn’t it? But you’re not alone. Some merchants
(Direct Newsline) ALC has acquired the list management division of MKTG Services, and effective today will manage all of that unit’s list and data properties.
InfoUSA chairman Vin Gupta said the Super Bowl experience was a good one for his SalesGenie.com division. So good that he will again invest the reported $2.6 million for another 30-second spot on Feb. 3.
Predictive modeling can help you build customer lift and retention. How? Through the data insights it provides.
Now that the holiday rush has passed, you may have a little time to plan how to best contact all of those new names you have on your house file. One group that sometimes gets overlooked: the giftees (or ship-to
Money is tight for middle-income consumers. Can you rob the rich
to make up for that shortfall from the poor?
It’s never too early for catalogers to think about Election Day.
Mailers have usually have not done well when they
Imagine a world in which no transactional data can be rented or shared without written consent. Sound crazy? Well, it could happen. Last year, over a dozen states considered bills to restrict unsolicited mail and various forms of data sharing.
Everyone wants to feel appreciated