Lists & Data – Business ARCHIVE

Statlistics Forms “Strategic Alliance” with L.I.S.T.  Apr 11, 2012 8:03 PM By MCM staff

List management and brokerage firm Statlistics has recently joined forces in a “strategic alliance” with L.I.S.T. Incorporated and L.I.S.T. Westchester, according to a press release issued by Stalistics.

4 Ways to Boost Your Customer Experience Management Program  Jan 24, 2012 1:39 AM By Jim Tierney

The value of metrics in measuring Customer Experience Management (CEM) programs is vital to your company

Customer Retention: 7 Ways to Keep Your Customers  Dec 14, 2011 10:30 PM By Geoff Wolf

As we all know, it is imperative to stop consumers and get their attention before we can influence their behavior patterns. The good news is that for customer retention, you have a real advantage with your customers

5 Tips to Identify Hit & Run Customers  Dec 05, 2011 7:53 AM By Debra Ellis

Hit-&-run customers are the hardest to identify because they imitate all of the other customer types. Here are 5 tips to help identify them.

How to Use Email to Maximize Social Media Engagement  Nov 14, 2011 9:45 PM By Debra Ellis

The problem with most social media strategies is that they focus on attracting prospects instead of engaging customers. It is easier to create an acquisition strategy because all you have to do is open an account on the platforms of choice, add some branding images, and start posting content. The build it and they will come approach is intriguing, reminiscent of

How Business Intelligence Can Help You Understand Consumer Behavior  Nov 11, 2011 2:40 AM By MCM staff

Business intelligence makes the complex marketing campaign management process manageable. BI solutions aggregate information and provide retailers easy access to data for business reporting, analysis, planning and decision support. By transforming data into actionable information, BI helps retailers make faster fact-based decisions before, during, and after campaigns.

Need the Right Mailing Lists? Don’t Wait Until December  Oct 17, 2011 5:26 PM By Geoff Batrouney

Too often, merchants tend to not afford the list broker sufficient time

How to Create a Blended Acquisition Strategy  Oct 01, 2011 9:30 PM By MCM staff

Fact: Customers who engage with a marketer through multiple channels have higher response rates, increased average order values (AOVs) and better lifetime values

Order Management Systems Directory 2011  Jul 01, 2011 9:30 PM By MCM staff

2011 Order Management Systems Directory

Melissa Data Announces New Property Information Web Service  Apr 13, 2011 7:05 PM By MCM staff

RANCHO SANTA MARGARITA, CA–(Marketwire – April 12, 2011) – Melissa Data Corp, a developer of high performance data quality and address management solutions, today announced that customers can now access detailed property and mortgage data on over 140-million U.S. properties by using the company’s unique new WebSmart Property Web Service. Available immediately, this is the most comprehensive solution available to the public for sourcing nearly any information on a given property — including everything from parcel and owner information to square footage to zoning and more.

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