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Lists & Data – Buisness ARCHIVE

How to Prevent an Email Security Breach  Apr 05, 2011 1:36 AM By Tim Parry

So what did we learn from the latest email security breach? That is can happen to any company

12 Mistakes to Avoid in Systems Selection  Jul 01, 2010 9:30 PM By Curt Barry

No matter the type of system, merchants tend to make the same mistakes when shopping for software. These errors can lead to budget overruns on the initial

No Growth for Gardening Catalog Universe  May 06, 2010 7:52 PM By Tim Parry

The gardening catalog market lost about 100,000 active names in the first quarter of 2010, according to New York-based list brokerage firm ParadysMatera.

Market Snapshot: Home Universe gets Downsized  Apr 13, 2010 1:40 AM By Tim Parry

The home products catalog market lost about 300,000 active names in the fourth quarter of 2009, according to New York-based list brokerage firm ParadysMatera.

Trigger Happy: Using Triggered E-mail to Drive Engagement Marketing  Apr 01, 2010 9:30 PM By Ken Magill

Engagement is a hot term in e-mail-marketing circles right now. Why? Because, according to a slew of experts, marketers who want to continue to get their

Market Snapshot: General Merchant Names Fall Off  Mar 04, 2010 9:51 PM By Tim Parry

The general merchandise catalog market lost about 200,000 active names in the fourth quarter of 2009, according to New York-based list brokerage firm ParadysMatera.

Gifts Universe Going Down  Feb 01, 2010 10:30 PM By Tim Parry

THE GIFTS AND COLLECTIBLES MARKET LOST ABOUT 400,000 ACTIVE NAMES in the third quarter of 2009, according to New York-based list brokerage firm ParadysMatera.

Value of Permission-based E-mail Lists Falling  Oct 13, 2009 10:09 PM By MCM staff

Worldata

Why You Should Measure Incremental Customer Performance  Jul 29, 2009 10:05 PM By Tim Hoerrner

Looking only at results directly linked to a marketing effort can distort the understanding of a program

E-Mail List Prices Drop, Other Categories Stabilize: Worldata  Jul 23, 2009 1:44 AM By MCM staff

There are bargains to be had in e-mail list rentals. On average, the per-thousand price of permission-based business-to-consumer lists dropped $50 from summer 2008.






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