Think complying with the U.S. Can Spam Act is enough to guarantee e-mail delivery? Think again. Complying with Can Spam isn’t close to enough to get inbox
For success in a recession, avoid strategies with a history of failure. Here’s 10 things you can do as a direct marketer to grow
Moving data from one layout to another is mostly a manual process, dependent on human examination of the layout generated from the source of the list. But even the cleanest files have instances where data doesn’t match the layout exactly
In tough economic times, there’s a great temptation to offer deep discounts or free shipping as incentives to order. Here’s why it’s always good practice to make sure there is a control group so you can accurately measure the incremental value of the offer
The critical key to success with get-a-friend programs is the offer. You must offer something to the friend and to the current customer. In asking your customer to recommend you to others, there’s one big question you need to ask in anticipation. “What’s in it for me?”
What purchase pattern do your customers follow? When you profile your customers
For the first time ever, Worldata
Money’s tight and times are hard. How can you find new customers when consumers are cutting back even on their bare necessities? Here’s 10 tactics that Lori Paikin, senior vice president of client services at co-op NextAction, suggested at the recent Lenser Summit.
Between January and April, Abacus saw circulation for its clients drop 6% from the previous year. But more disturbing to Abacus vice president of strategy Paul Imbierowicz is the larger drop in prospecting.