Lists & Data – Business ARCHIVE

How To Avoid Getting E-mail Blocked as Spam, and What to do if it Happens  Jun 01, 2009 9:30 PM By Ken Magill

Think complying with the U.S. Can Spam Act is enough to guarantee e-mail delivery? Think again. Complying with Can Spam isn’t close to enough to get inbox

Live From ACCM: Recession Smacks the Co-ops  May 06, 2009 7:18 AM By Tim Parry

New Orleans

10 Marketing Strategies For Growth in 2009, and 10 That Will Hurt  Jan 05, 2009 10:09 PM By David Kanter

For success in a recession, avoid strategies with a history of failure. Here’s 10 things you can do as a direct marketer to grow

With Data, Do It Right From the Start  Dec 22, 2008 10:09 PM By Justin Jackson

Moving data from one layout to another is mostly a manual process, dependent on human examination of the layout generated from the source of the list. But even the cleanest files have instances where data doesn’t match the layout exactly

Even in Tough Economic Times, You Need to Test  Nov 04, 2008 12:39 AM By MCM staff

In tough economic times, there’s a great temptation to offer deep discounts or free shipping as incentives to order. Here’s why it’s always good practice to make sure there is a control group so you can accurately measure the incremental value of the offer

Friend-Get-A-Friend: The Original Viral Marketing  Oct 06, 2008 11:30 PM By Shari Altman

The critical key to success with get-a-friend programs is the offer. You must offer something to the friend and to the current customer. In asking your customer to recommend you to others, there’s one big question you need to ask in anticipation. “What’s in it for me?”

How to Perform a Migration Analysis  Oct 06, 2008 11:28 PM By Bill Singleton

What purchase pattern do your customers follow? When you profile your customers

Worldata: List Rental Prices Are Falling  Oct 06, 2008 11:24 PM By MCM staff

For the first time ever, Worldata

10 Ways Merchants Can Find New Customers  Sep 29, 2008 7:46 PM By Tim Parry

Money’s tight and times are hard. How can you find new customers when consumers are cutting back even on their bare necessities? Here’s 10 tactics that Lori Paikin, senior vice president of client services at co-op NextAction, suggested at the recent Lenser Summit.

Abacus: Acquisition Circulation Is Taking A Hit  Sep 29, 2008 7:44 PM By Tim Parry

Between January and April, Abacus saw circulation for its clients drop 6% from the previous year. But more disturbing to Abacus vice president of strategy Paul Imbierowicz is the larger drop in prospecting.

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