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Lists & Data – Buisness ARCHIVE

Using E-mail to Drive the Customer Lifecycle  Sep 29, 2008 7:38 PM By Ben Ardito

Lifecycle management can be an effective means to strengthen your brand, foster customer loyalty and build your prospect files. It can also be a way for merchants to create more relevant e-mail campaigns.

Don’t Keep Secrets, Share Your Plans With Service Providers  Sep 23, 2008 1:06 AM By Bill Singleton

Merchants know so much about our own business they often forget that their service providers don’t have that level of knowledge. But as Bill Singleton points out, the more information you share with them, the more they can help you achieve your list and circulation goals

Making Multi-Touch Contact Strategies Work  Sep 23, 2008 1:04 AM By Tracy Blake

E-mail campaigns with a catalog follow-up are extremely popular for catalogers. The reason is simple: Both vehicles are measurable and setting up test cells is relatively easy. But before you start this kind of a campaign, make sure your e-mail file is set up for success

Key Issues to Confront When Constructing a Database  Sep 23, 2008 12:41 AM By Jim Wheaton

When it is time to build a marketing database, a company’s internal IT group almost always lobbies tenaciously for the assignment. For IT professionals, this only seems natural. After all, the word “database” carries all sorts of connotations of nuts-and-bolts computer science

Taking E-mail Personalization to the Next Level  Sep 15, 2008 9:02 PM By Ben Ardito

One-to-one communication is widely recognized as the primary goal of e-mail marketing, but the challenge is knowing where to begin. Personalization is a key factor that drives e-mail relevance and perhaps one of the easiest to apply.

Drive Your Orders with the Loaded Front-End Merge Technique  Sep 15, 2008 8:56 PM By Michael Hayden

Probably the most important improvement that catalog mailers can make to dramatically improve their business is to put aside their fascination with the Internet and take a more realistic view of what channel is really driving the sale. Identifying that factor is key to segmenting your file.

Maximize Sales from In-Package Promotional Inserts  Sep 15, 2008 8:47 PM By Shari Altman

Looking to get new catalogs in the hands of customers? Try sending them as package inserts. And, if you can convert that customer into a multibuyer, you can try inserting relevant offers in with future orders.

Don’t Forget the Human Element of Data Analysis  Sep 08, 2008 10:57 PM By Ellen Sato

Data analysis software is only as good as the people using it. And those folks better make sure the software isn’t spitting out misinformation. Here’s some of the things that can happen if you don’t include the human element and have some checks and balances

Converting Single-Channel Buyers Into Multis May Prove Costly  Sep 08, 2008 10:46 PM By Jim Wheaton

We know through statistics and stories that multichannel customers are far superior to those who have only ordered from a single channel

How to Segment Your E-mail Marketing  Sep 02, 2008 7:53 PM By Millie Park

Looking to achieve relevance in your e-mail campaigns? The first thing you need to do is improve your segmentation tips






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