Lists & Data – Business ARCHIVE

October E-mails Key to Holiday 2008 Success  Aug 05, 2008 12:03 AM By Tim Parry

Have you made your list and checked it twice? Nope? Uh oh. If you haven’t set up your holiday e-mail strategy yet, you may be too late

How to Handle Katrina Zip Suppressions  Aug 04, 2008 11:52 PM By Jim Whitford

The USPS says those affected by Hurricane Katrina can now receive mail again. But are your Louisiana and Gulf Coast customers still living there? And if they returned, are they ready to buy? Here for four things to consider before you start mailing again to those areas

Is Add-A-Name All That?  Aug 04, 2008 11:36 PM By Tim Parry

The practice of add-a-name allows merchants to use second-tier prospect names to fill gaps in carrier routes. But in the long run, does it save money? Here are some thoughts from Robin Lebo of catalog consultancy Lebo Direct

Industry Leaders Feel for Vin Gupta  Jul 29, 2008 12:03 AM By Tim Parry

Vin Gupta may have some shareholders angry at him. But list industry sources seem to have sympathy for the fallen InfoGroup chairman

On-Demand Lead Scoring Clears Clogged Sales Pipeline  Jul 28, 2008 11:56 PM By Paul McConville

Want to unclutter your list? Then study it, for the solution is right there in front of you. All you have to do is find the leads most likely to convert and become high-volume customers

Multi-Sourced Lists: – Responsive, Hot, and Enhanced  Jul 28, 2008 11:54 PM By Ari Ginsberg

Still don’t want to give in to the co-ops? Maybe it’s time to consider a close alternative, the multi-sourced list

How to Cut Clutter and Produce Better Leads  Jul 22, 2008 12:12 AM By Paul McConville


Five Ways to Maintain Data Security  Jul 22, 2008 12:08 AM By Yama Habibzai

Welcome to the 21st Century. You can now have access to customer data 24 hours a day. But that presents risks. Want to keep your network secure (and compliant with Payment Card Industry standards?) Find out how

Data Analysis is No Game For Amateurs  Jul 22, 2008 12:05 AM By Jim Wheaton

What sorts of hands-on data investigation should marketers do themselves, and what should they leave to trained data miners?

Show Me The Data: What’s In It For Me?  Jul 15, 2008 1:08 AM By Bill Singleton

Are you asking customers for information? Then you

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