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White Plains, NY–In his 15 years in sales and 25 years as a database marketer, John M. Coe has seen business-to-business marketing patterns grow and shift.
White Plains, NY–After years of managing volume, the U.S. Postal Service wants to instead manage mail quality, according to Hamilton Davison, executive director of the American Catalog Mailers Association.
Most retailers have complied with the Payment Card Industry Data Security Standard (PCI DSS) to secure customer information. But the work doesn’t stop there. Learn why the protection of Personally Identifiable Information (PII) is the next step for retailers
Most marketing database developers are not deep-dive data miners. Therefore, all too many of today’s databases don’t support strategic analytics best practices
For retailers, Web 2.0 has tremendous potential to build customer relationships. So why are many merchants still only using their online presence as a sales platform? Learn why creating customer affinity should be part of your Web agenda
It may be July, but merchants are already feeling a nip in the air. They’ve got only a few weeks to figure out their holiday remail strategy, and that
New lists Muscle Car Review Source Interlink Media has released a list of 9,765 subscribers to Muscle Car Review. Most recipients are men, median age
Don’t get us wrong. We’re not saying that consumers can’t think for themselves. But they do influence each other when making purchasing decisions
Your Web site is generating a lot of traffic, but you see these people as anonymous clicks, Here are some ways you can turn your site into a lead generation tool instead of a traffic hub