Lists & Data – Business ARCHIVE

Improve Your AOV with Targeted Upsells and Cross-sells  Jul 15, 2008 1:06 AM By Shari Altman

Some mailers don

Live From MeritDirect: 9 Best Practices for B-to-B  Jul 12, 2008 2:10 AM By Tim Parry

White Plains, NY–In his 15 years in sales and 25 years as a database marketer, John M. Coe has seen business-to-business marketing patterns grow and shift.

Live From MeritDirect: USPS Wants Quality over Quantity  Jul 12, 2008 2:04 AM By Tim Parry

White Plains, NY–After years of managing volume, the U.S. Postal Service wants to instead manage mail quality, according to Hamilton Davison, executive director of the American Catalog Mailers Association.

Beyond PCI DSS: Taking the Next Step in Data Security  Jul 07, 2008 11:19 PM By Gary Palgon

Most retailers have complied with the Payment Card Industry Data Security Standard (PCI DSS) to secure customer information. But the work doesn’t stop there. Learn why the protection of Personally Identifiable Information (PII) is the next step for retailers

Efficient Databases Require Past-Point-in-Time Views  Jul 07, 2008 11:16 PM By Jim Wheaton

Most marketing database developers are not deep-dive data miners. Therefore, all too many of today’s databases don’t support strategic analytics best practices

For True Customer Affinity, Go Beyond the Sale Online  Jul 07, 2008 11:14 PM By Todd Miller

For retailers, Web 2.0 has tremendous potential to build customer relationships. So why are many merchants still only using their online presence as a sales platform? Learn why creating customer affinity should be part of your Web agenda

Mailing replay  Jul 01, 2008 9:30 PM By Tim Parry

It may be July, but merchants are already feeling a nip in the air. They’ve got only a few weeks to figure out their holiday remail strategy, and that

Listings  Jul 01, 2008 9:30 PM By MCM staff

New lists Muscle Car Review Source Interlink Media has released a list of 9,765 subscribers to Muscle Car Review. Most recipients are men, median age

Social Influence Marketing: The New Way to Win Customers  Jul 01, 2008 12:25 AM By Dave Friedman

Don’t get us wrong. We’re not saying that consumers can’t think for themselves. But they do influence each other when making purchasing decisions

Stop Driving Traffic, Start Capturing Leads  Jul 01, 2008 12:22 AM By Chris Chariton

Your Web site is generating a lot of traffic, but you see these people as anonymous clicks, Here are some ways you can turn your site into a lead generation tool instead of a traffic hub

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