Lists & Data – Business ARCHIVE

Timing is Everything: Schedule Mail Based on Channel Strength  Jul 01, 2008 12:19 AM By MCM staff

Everyone is talking about how to mail smarter. But no one seems to be talking about something just as important: Reallocating marketing expense from higher ad cost channels to lower ad cost channels as a way of improving ROI

Sportsman’s Guide Lures Customers With New Site  Jun 24, 2008 12:59 AM By Tim Parry

The Sportsman’s Guide has launched to help build a targeted list of fishing and marine enthusiasts

Finder Numbers Help Trace Sources  Jun 24, 2008 12:57 AM By Lisa Delzell

Finder numbers are unique IDs that can be applied to prospects or house names and act like specific account numbers. Learn how they can help you trace your unsourced orders

One-to-One Requires a Unified Data View  Jun 24, 2008 12:55 AM By Patrick Barnard

Automated one-to-one campaigns can get the right message to your target. But more than half the time, marketers aren’t hitting the mark. Find out how to manipulate your data and make your campaign a winner

How Postcards Drive Response  Jun 17, 2008 12:45 AM By Shari Altman

Looking for a hot new medium? Try postcards. They offer many of the same benefits as direct mail and e-mail. And they

Customer Behavior: Make the Most Out of What You Know  Jun 17, 2008 12:39 AM By Al Bessin

Most merchants know how to capture customer data. But they fail to take it to the next step. Some ignore data hygiene, and others fail act on what they

How to Use Triggers in E-mail Marketing  Jun 10, 2008 1:19 AM By Michelle Farabaugh

Trigger-based e-mails are the answer for all your marketing problems. But don

Harry & David Finds Gold In Its Own Mailing List  Jun 10, 2008 1:18 AM By Tim Parry

Looking for good prospects? You can find them in your house file, says Melissa Watson, director of catalog and e-mail marketing for gifts retailer Harry & David

Why Co-op Names Need Purchase Data  Jun 10, 2008 1:16 AM By Tim Parry

Co-op names may be valuable, but only up to a point. The wise mailer stays away from those without transaction data

Trimming the Fat: Non Zip+4 Segmentation  Jun 03, 2008 2:09 AM By MCM staff


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