Lists & Data – Buisness ARCHIVE

Portal power: Industry-specific portals offer an alternative to going it alone  Apr 01, 2000 10:30 PM By Bob Woods

Several years ago, consumer marketers eagerly joined online malls in the belief that, like their real-world counterparts, the malls would draw additional

POSTAL RATE CASE: Off and…stumbling  Apr 01, 2000 10:30 PM By Paul Miller

Mailers seek to postpone rate caseJust a few weeks after the current postal rate case began in February, a consortium of organizations and mailers – including

PRICE COUNTS…  Apr 01, 2000 10:30 PM By MCM staff

Among more than 500 Internet users surveyed by PricewaterhouseCoopers, more than half ranked price as the most important factor when shopping for media

Postal reform: Will it take a fire?  Mar 01, 2000 10:30 PM By Robert Edmund

It’s a given that conventional mailboxes will be a lot less crowded in the new millennium. Consider the following items:The Internet could eventually

Pondering postal price hikes  Mar 01, 2000 10:30 PM By MCM staff

This month’s questionHow will the proposed postal rate hike affect your catalog circulation and projections?Not surprisingly, most of the small catalogers

Postal horror story  Mar 01, 2000 10:30 PM By Kelly Standridge

I would like to bring to your attention my recent experience with the Postal Service, specifically the Washington, DC, bulk mail center (BMC). We sent

POSTAL: Rate hike outrage…  Mar 01, 2000 10:30 PM By Paul Miller

Near-15% postage increase proposal has mailers up in armsFor several months, the U.S. Postal Service had warned that it would propose a rate hike for

Playing by the numbers  Feb 01, 2000 10:30 PM By MCM staff

This month’s questionDo you plan to be more aggressive with your catalog circulation for 2000?Who knows if the small catalogers we spoke to this month

Too many tools, not enough creativity  Jan 01, 2000 10:30 PM By JIM FRAIN

Can you possibly have too many tools and too big a budget? The answer might well be yes. Compare the movies Waterworld and The Blair Witch Project. Waterworld

PERSONALIZATION: Registering for success  Dec 01, 1999 10:30 PM By Shannon Oberndorf

Tips to help you get more from the site registration processMany Websites gather user information such as name, e-mail, and shipping address during the






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