Lists & Data – Buisness ARCHIVE

PRICE COUNTS…  Apr 01, 2000 10:30 PM By MCM staff

Among more than 500 Internet users surveyed by PricewaterhouseCoopers, more than half ranked price as the most important factor when shopping for media

POSITIONING: Bullock & Jones facelift?  Apr 01, 2000 10:30 PM By Mark Del Franco

Is the venerable Bullock & Jones showing its age? Having closed its landmark San Francisco store in February, the $14 million menswear cataloger – which

Preparing a b-to-b e-mail campaign  Apr 01, 2000 10:30 PM By MCM staff

Compared to the consumer e-mail market, which is still hampered by too few subscriber-based e-mail lists and too many privacy issues, the business-to-business

Pondering postal price hikes  Mar 01, 2000 10:30 PM By MCM staff

This month’s questionHow will the proposed postal rate hike affect your catalog circulation and projections?Not surprisingly, most of the small catalogers

Postal horror story  Mar 01, 2000 10:30 PM By Kelly Standridge

I would like to bring to your attention my recent experience with the Postal Service, specifically the Washington, DC, bulk mail center (BMC). We sent

POSTAL: Rate hike outrage…  Mar 01, 2000 10:30 PM By Paul Miller

Near-15% postage increase proposal has mailers up in armsFor several months, the U.S. Postal Service had warned that it would propose a rate hike for

Postal reform: Will it take a fire?  Mar 01, 2000 10:30 PM By Robert Edmund

It’s a given that conventional mailboxes will be a lot less crowded in the new millennium. Consider the following items:The Internet could eventually

Playing by the numbers  Feb 01, 2000 10:30 PM By MCM staff

This month’s questionDo you plan to be more aggressive with your catalog circulation for 2000?Who knows if the small catalogers we spoke to this month

Too many tools, not enough creativity  Jan 01, 2000 10:30 PM By JIM FRAIN

Can you possibly have too many tools and too big a budget? The answer might well be yes. Compare the movies Waterworld and The Blair Witch Project. Waterworld

Pet pick-me-ups  Dec 01, 1999 10:30 PM By MCM staff

Many catalogers are touting gifts and accessories designed to commemorate the New Year, from Y2K survival kits to year 2000 champagne flutes. But for






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