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TechnologyJul 01, 2013 10:47 AM By Erin Lynch
What is the best way to lose a mobile shopper? According to a new report by Netbiscuits, it’s by not having a website optimized for tablet or mobile use. In fact, 76% of shoppers will abandon a mobile website if it’s not up to par.
TechnologyJun 25, 2013 5:30 PM By Daniela Forte
With the news that Yahoo will be reclaiming IDs that have been inactive for 12 months or more, it is natural that email marketers are concerned about what this will mean for their email marketing strategy.
TechnologyJun 24, 2013 1:51 PM By Erin Lynch
In what Macy’s is calling a continual effort to connect with the ever changing consumer, CEO Terry Lundgren announced plans to see a total of 500 stores double as fulfillment centers by the end of 2013.
TechnologyJun 21, 2013 2:23 PM By Daniela Forte
Using big data will ensure that companies can learn more about consumers and use the information they have through an effective personalization and segmentation, according to this infographic by Monetate.
TechnologyJun 18, 2013 11:05 AM By Daniela Forte
While many businesses small and large are talking about and worrying about the Marketplace Fairness Act (MFA), what do you really know about it?
TechnologyJun 14, 2013 11:30 AM By Erin Lynch
When it comes to reaching the anytime consumer, email seems to be the best bet for marketers. But how many of those emails are actually making a memorable impact on your shopper?
TechnologyJun 12, 2013 10:31 AM By Erin Lynch
The Peterson Partners acquisition of Angoss Software Corporation for $8.4 million is now official. Angoss delivers predictive analytics to businesses to help them discover valuable insight and intelligence from their data, uncovering opportunities to reduce risk and increase sales and profitability.
TechnologyJun 11, 2013 4:16 PM By Ross Kramer
There are many online options for acquiring subscribers that will boost your bottom line, as well as help your email reputation and deliverability. Here’s a fast look at five.
TechnologyJun 06, 2013 3:59 PM By Erin Lynch
Ten years ago moms weren’t as digitally connected as they are now, spending only about one hour online a day versus more than three hours a day in 2012. When it comes to brand engagement and brand education, moms are now more likely than ever before to use social media and mobile devices to learn about the products they are interested in.
TechnologyJun 06, 2013 9:39 AM By Daniela Forte
SEO is an important part of customer engagement and brand recognition. Adam Audette, president of Rimm-Kaufman Group offered these 10 tips on tried and true SEO tactics.