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List & Data – Consumer ARCHIVE

Corporate Buyers Expect Online Spending to Increase  May 29, 2013 4:29 PM By Daniela Forte

Acquity Group’s 2013 State of B2B Procurement Study discovers 40% of corporate buyers spend at least half of their procurement budget online, but many suppliers lack the online capabilities they demand.

Ron Johnson Saga Showed Why Data Still Matters  May 15, 2013 1:44 AM By Steve Wellen

Making business decisions that are based on gut-instinct rather than data is like trying to pick stocks based on how you like a shirt you bought at a some store back in February.

3 Tips to Spring Clean Your Ecommerce Strategy  May 14, 2013 2:44 PM By Fred Lizza

Spring is the perfect time of year for small-to-medium size multichannel merchants to identify new ways to streamline their business operations and improve go-to-market programs. A good spring cleaning is in order as part of a solid plan that will attract new and repeat customers, allowing businesses to enjoy strong sales heading into the summer […]

3 Tips In Aligning Demand and Content  Apr 15, 2013 8:39 PM By Daniela Forte

The perfect pairing for marketing engagement is demand and content. Content is a multi-faceted strategic approach and a critical offering in engaging key audiences. Pairing content with product promotions helps drive evangelism, according to an article on eloqua.com.

4 Methods to Drive Revenue Using Purchase History  Apr 09, 2013 9:23 PM By Daniela Forte

Do you know your customers? Keeping your customers may be as challenging as gaining one. But you can drive revenue by using past purchasing history to create targeted relevant messages. Timing is essential when it comes to providing the right information. Tapping into invaluable order data is the first step, according to a blog post by Bronto.com. From there, how do you determine content and messaging?

Is Big Data Big Hype or the Next Big Thing?  Apr 04, 2013 9:48 PM By Tim Parry

Last year, Big Data seemed to be the buzzword at every marketing conference. If merchants adopted Big Data, great things would happen – namely, better targeting of their clients and prospects, and the greater ability to build 1-to-1 relationships. But there also seemed to be a Big Disconnect with Big Data. Back in the late […]

Content is Key to SEO and Shopping Experience  Apr 01, 2013 9:00 PM By Daniela Forte

Content is key in order for merchants to improve both search engine optimization (SEO) and the shopping experience.

6 Things to Keep in Mind When Replatforming  Feb 25, 2013 8:46 AM By Mark Simpson

If you’re considering a replatform, it’s likely because your ecommerce site is highly complex and dynamic, with rich content, targeted merchandising, interactive customer support and advanced search capabilities. The good news is that it doesn’t have to be tricky. Here’s a checklist of six things to help ensure a smoother process.

How to Make the Most Out of B2B Prospecting Calls  Dec 06, 2012 10:10 PM By MCM staff

George Clay, principle at Marketing Direct, Inc., said telemarketing, or what he calls






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