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List & Data – ConsumerJun 14, 2013 11:30 AM By Erin Lynch
When it comes to reaching the anytime consumer, email seems to be the best bet for marketers. But how many of those emails are actually making a memorable impact on your shopper?
List & Data – ConsumerJun 11, 2013 4:16 PM By Ross Kramer
There are many online options for acquiring subscribers that will boost your bottom line, as well as help your email reputation and deliverability. Here’s a fast look at five.
List & Data – ConsumerMay 29, 2013 4:29 PM By Daniela Forte
Acquity Group’s 2013 State of B2B Procurement Study discovers 40% of corporate buyers spend at least half of their procurement budget online, but many suppliers lack the online capabilities they demand.
List & Data – ConsumerMay 15, 2013 1:44 AM By Steve Wellen
Making business decisions that are based on gut-instinct rather than data is like trying to pick stocks based on how you like a shirt you bought at a some store back in February.
List & Data – ConsumerMay 14, 2013 2:44 PM By Fred Lizza
Spring is the perfect time of year for small-to-medium size multichannel merchants to identify new ways to streamline their business operations and improve go-to-market programs. A good spring cleaning is in order as part of a solid plan that will attract new and repeat customers, allowing businesses to enjoy strong sales heading into the summer […]
List & Data – ConsumerApr 15, 2013 8:39 PM By Daniela Forte
The perfect pairing for marketing engagement is demand and content. Content is a multi-faceted strategic approach and a critical offering in engaging key audiences. Pairing content with product promotions helps drive evangelism, according to an article on eloqua.com.
List & Data – ConsumerApr 09, 2013 9:23 PM By Daniela Forte
Do you know your customers? Keeping your customers may be as challenging as gaining one. But you can drive revenue by using past purchasing history to create targeted relevant messages. Timing is essential when it comes to providing the right information. Tapping into invaluable order data is the first step, according to a blog post by Bronto.com. From there, how do you determine content and messaging?
List & Data – ConsumerApr 04, 2013 9:48 PM By Tim Parry
Last year, Big Data seemed to be the buzzword at every marketing conference. If merchants adopted Big Data, great things would happen – namely, better targeting of their clients and prospects, and the greater ability to build 1-to-1 relationships. But there also seemed to be a Big Disconnect with Big Data. Back in the late […]
List & Data – ConsumerApr 01, 2013 9:00 PM By Daniela Forte
Content is key in order for merchants to improve both search engine optimization (SEO) and the shopping experience.
List & Data – ConsumerFeb 25, 2013 8:46 AM By Mark Simpson
If you’re considering a replatform, it’s likely because your ecommerce site is highly complex and dynamic, with rich content, targeted merchandising, interactive customer support and advanced search capabilities. The good news is that it doesn’t have to be tricky. Here’s a checklist of six things to help ensure a smoother process.