Even though email marketing still the top driver for ecommerce, email messages can easily get lost amid the inbox clutter. So we asked 12 b-to-b and b-to-c email marketing experts the following question: What are you doing to increase email response rates? Here are their answers.
The value of metrics in measuring Customer Experience Management (CEM) programs is vital to your company
As we all know, it is imperative to stop consumers and get their attention before we can influence their behavior patterns. The good news is that for customer retention, you have a real advantage with your customers
During the height of the recession and since, multichannel merchants have succeeded to varying degrees at reducing and better containing operational expenses.
In 2011, merchants explored ways to establish a cross-channel brand presence and user experience and examined how best to best collect data, acquire customers and communicate effectively in this quickly changing landscape. With the peak holiday season wrapping up, let
27 Tips to improve your holiday sales and service
2011 Order Management Systems Directory
After keeping a low profile during the past few years, business-to-business direct marketer Takkt America is looking to see and be seen. Why? Because
DETERMINE WHO HAS EMAIL You must segment your mailing to identify customers who have promotable email addresses (meaning customers who welcome marketing
Some direct marketers put the brakes on testing during the past two years, largely due to budget and staffing constraints, as well as poor results. While