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List & Data – ConsumerDec 06, 2012 10:10 PM By MCM staff
George Clay, principle at Marketing Direct, Inc., said telemarketing, or what he calls
List & Data – ConsumerJun 02, 2012 1:39 AM By Jim Tierney
When brands launch a new SMS (Short Message Service) program, they typically implement an extensive 90-day promotional period to maximize exposure. After that period, promotions rely on a regular schedule that produces occasional spikes in awareness.
Here are six ways to maximize your new SMS program.
List & Data – ConsumerApr 13, 2012 2:25 AM By MCM staff
Even though email marketing still the top driver for ecommerce, email messages can easily get lost amid the inbox clutter. So we asked 12 b-to-b and b-to-c email marketing experts the following question: What are you doing to increase email response rates? Here are their answers.
List & Data – ConsumerJan 24, 2012 1:39 AM By Jim Tierney
The value of metrics in measuring Customer Experience Management (CEM) programs is vital to your company
List & Data – ConsumerDec 14, 2011 10:30 PM By Curt Barry
During the height of the recession and since, multichannel merchants have succeeded to varying degrees at reducing and better containing operational expenses.
List & Data – ConsumerDec 14, 2011 10:30 PM By Geoff Wolf
As we all know, it is imperative to stop consumers and get their attention before we can influence their behavior patterns. The good news is that for customer retention, you have a real advantage with your customers
List & Data – ConsumerDec 10, 2011 1:24 AM By Jim Davidson
In 2011, merchants explored ways to establish a cross-channel brand presence and user experience and examined how best to best collect data, acquire customers and communicate effectively in this quickly changing landscape. With the peak holiday season wrapping up, let
List & Data – ConsumerOct 31, 2011 9:30 PM By MCM staff
27 Tips to improve your holiday sales and service
List & Data – ConsumerJul 01, 2011 9:30 PM By MCM staff
2011 Order Management Systems Directory
List & Data – ConsumerMay 01, 2011 9:30 PM By Jim Tierney
After keeping a low profile during the past few years, business-to-business direct marketer Takkt America is looking to see and be seen. Why? Because