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List & Data – Consumer ARCHIVE

6 Ways to Maximize Your Mobile Promotions  Jun 02, 2012 1:39 AM By Jim Tierney

When brands launch a new SMS (Short Message Service) program, they typically implement an extensive 90-day promotional period to maximize exposure. After that period, promotions rely on a regular schedule that produces occasional spikes in awareness.

Here are six ways to maximize your new SMS program.

How to Increase Email Response Rates  Apr 13, 2012 2:25 AM By MCM staff

Even though email marketing still the top driver for ecommerce, email messages can easily get lost amid the inbox clutter. So we asked 12 b-to-b and b-to-c email marketing experts the following question: What are you doing to increase email response rates? Here are their answers.

4 Ways to Boost Your Customer Experience Management Program  Jan 24, 2012 1:39 AM By Jim Tierney

The value of metrics in measuring Customer Experience Management (CEM) programs is vital to your company

Customer Retention: 7 Ways to Keep Your Customers  Dec 14, 2011 10:30 PM By Geoff Wolf

As we all know, it is imperative to stop consumers and get their attention before we can influence their behavior patterns. The good news is that for customer retention, you have a real advantage with your customers

6 Effective Next-wave Strategies to Reduce Operational Costs  Dec 14, 2011 10:30 PM By Curt Barry

During the height of the recession and since, multichannel merchants have succeeded to varying degrees at reducing and better containing operational expenses.

Online Marketing New Year’s Resolutions for 2012  Dec 10, 2011 1:24 AM By Jim Davidson

In 2011, merchants explored ways to establish a cross-channel brand presence and user experience and examined how best to best collect data, acquire customers and communicate effectively in this quickly changing landscape. With the peak holiday season wrapping up, let

Tick-tock: Your Last Minute Guide for Retail Preparedness  Oct 31, 2011 9:30 PM By MCM staff

27 Tips to improve your holiday sales and service

Order Management Systems Directory 2011  Jul 01, 2011 9:30 PM By MCM staff

2011 Order Management Systems Directory

Global Storming: TAKKT Hopes to Add to North American Stable  May 01, 2011 9:30 PM By Jim Tierney

After keeping a low profile during the past few years, business-to-business direct marketer Takkt America is looking to see and be seen. Why? Because

Get a better circ plan by Friday  Mar 01, 2011 10:30 PM By Gina Valentino

DETERMINE WHO HAS EMAIL You must segment your mailing to identify customers who have promotable email addresses (meaning customers who welcome marketing






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