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List & Data – Consumer ARCHIVE

Global Storming: TAKKT Hopes to Add to North American Stable  May 01, 2011 9:30 PM By Jim Tierney

After keeping a low profile during the past few years, business-to-business direct marketer Takkt America is looking to see and be seen. Why? Because

Get a better circ plan by Friday  Mar 01, 2011 10:30 PM By Gina Valentino

DETERMINE WHO HAS EMAIL You must segment your mailing to identify customers who have promotable email addresses (meaning customers who welcome marketing

Email 2011: The Pros Prognosticate  Dec 01, 2010 10:30 PM By Sherry Chiger

JORDAN COHEN is vice president, business development at digital advertising firm Pontiflex. The top email service providers will ditch the ESP moniker

Lists and Data: It’s Time to Test Again  Dec 01, 2010 10:30 PM By Philippe Graner

Some direct marketers put the brakes on testing during the past two years, largely due to budget and staffing constraints, as well as poor results. While

Lists or Co-ops: Which Fits Your Prospecting Puzzle?  Oct 01, 2010 9:30 PM By Tim Parry

Even before the recession really kicked in two years ago, merchants were beating the co-op databases to death. And when the economy caused catalogers

Eight reasons why direct mail still works  Feb 01, 2010 10:30 PM By Lois Brayfield

Multichannel marketers today tend to get caught up in the frenzy of the next greatest trend. What about Web 3.0? What’s the hot social networking application?

Upward Mobility  Oct 01, 2009 9:30 PM By Ken Magill

Mobile marketing has been the next big thing for a few years now, yet multichannel merchants have been slow to embrace the mobile channel. That could

Four degrees of customer centricity  Oct 01, 2009 9:30 PM By Francey Smith

Many of us in this want-it-right-now, on-demand culture seek levels of sophistication in marketing that we’re not prepared for. It’s as if we think we

The Top-10 Contact Strategy Components  Aug 01, 2009 9:30 PM By Steve Trollinger

You know you need a solid contact strategy it’s your roadmap for reaching out and communicating with your customers. But in the current climate of climbing

Social Climbing: Niche Marketers are Finding New Customers Thanks to Social Media  Jun 01, 2009 9:30 PM By Tim Parry

Social media is hot, for both consumers and businesses. Just about everybody seems to be on Facebook, twittering and blogging, or following blogs. Is






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