List & Data – Consumer ARCHIVE

How To Avoid Getting E-mail Blocked as Spam, and What to do if it Happens  Jun 01, 2009 9:30 PM By Ken Magill

Think complying with the U.S. Can Spam Act is enough to guarantee e-mail delivery? Think again. Complying with Can Spam isn’t close to enough to get inbox

What Recession?  May 01, 2009 9:30 PM By MCM staff

If you’re tired of hearing about how horrible the economy is and how far sales have fallen, talk to some gardening catalogers. Most of them aren’t complaining

10 Marketing Strategies For Growth in 2009, and 10 That Will Hurt  Jan 05, 2009 10:09 PM By David Kanter

For success in a recession, avoid strategies with a history of failure. Here’s 10 things you can do as a direct marketer to grow

MCM Awards 2008  Sep 01, 2008 9:30 PM By MCM staff

It’s not easy to be the best In fact, it’s quite hard to put forth the effort that goes into flawless catalog creative, seamless Website navigation, unique,

Three tips for tight times  Jun 01, 2008 9:30 PM By Steve Trollinger

You don’t need another article telling you how bad the economy is right now and what that means for your business. We all know that postal and paper prices

Social discourse  Jun 01, 2008 9:30 PM By MCM staff

The easiest way to build a community around your brand is to create a dialog with your customers. If Web 1.0 was a monologue or broadcast, then Web 2.0

2008 MCM Awards finalists  Apr 01, 2008 9:30 PM By MCM staff

The judging panel has narrowed the field of nearly 200 entries in the Multichannel Merchant Awards to 110 total finalists. This year’s judges selected

SHORT ORDER  Feb 01, 2008 10:30 PM By Melissa Dowling

The fact that gifts cataloger Lillian Vernon laid off 25% of its staff on Dec. 20 was a sure sign that this was not going to be a great season. It was,

WMS WATCH  Nov 01, 2007 9:30 PM By Ernie Schell

Your distribution center needs to be able to control inventory movements, from receiving and put-away to picking and packing, as well as the management

List and Data Strategies: Spring-Clean Those House Files!  Jun 01, 2007 9:30 PM By Tim Parry

Catalogers could never afford to waste paper and postage mailing to old or incorrect addresses; with the new postal changes, keeping your list as clean as possible is more important than ever. And once the Postal Service’s stricter address standardization rules go into effect in August, unkempt lists will be even more costly.

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