With Big Data all the buzz these days, merchants are have the opportunity to make real what was once too costly or visionary to achieve a possibility, especially with the use of innovative analytics solutions, according to an infographic by SAP.
There are five key data points to consider with the B2B buyers journey, according to this infographic by Madison Logic. A couple of key points, according to the infographic are that 50% of leads are qualified but not yet ready to buy, only 25% of leads are legitimate and should advance to sales.
With the news that Yahoo will be reclaiming IDs that have been inactive for 12 months or more, it is natural that email marketers are concerned about what this will mean for their email marketing strategy.
Using big data will ensure that companies can learn more about consumers and use the information they have through an effective personalization and segmentation, according to this infographic by Monetate.
Last year, Big Data seemed to be the buzzword at every marketing conference. If merchants adopted Big Data, great things would happen – namely, better targeting of their clients and prospects, and the greater ability to build 1-to-1 relationships. But there also seemed to be a Big Disconnect with Big Data. Back in the late […]
Even though email marketing still the top driver for ecommerce, email messages can easily get lost amid the inbox clutter. So we asked 12 b-to-b and b-to-c email marketing experts the following question: What are you doing to increase email response rates? Here are their answers.
This is a warning for other merchants that choose to focus only on customer payment card information (PCI) data by encrypting or tokenizing their credit cards. Do not ignore the hackers’ next easy target: personally identifiable information (PII) data. Here’s what you can learn from Zappos’ recent data breach.
During the height of the recession and since, multichannel merchants have succeeded to varying degrees at reducing and better containing operational expenses.
27 Tips to improve your holiday sales and service
Let’s face it: Getting to the point of signing an agreement for a new order management, warehouse management or website system requires a massive amount