Lists & Data – Business ARCHIVE

How Contact Centers Can Recapture Revenue Through Better Reporting  Mar 09, 2014 3:27 PM By Steve Wellen

Every day, more contact centers are providing more of what consumers need: real, valuable service. And that means more revenue. But that’s still the exception to the rule. Here’s a quick look at what is holding contact centers back, and how they can forge a better way forward.

Using Big Data to Your Advantage  Aug 20, 2013 2:59 PM By Daniela Forte

With Big Data all the buzz these days, merchants are have the opportunity to make real what was once too costly or visionary to achieve a possibility, especially with the use of innovative analytics solutions, according to an infographic by SAP.

The B2B Buyers Journey  Jul 02, 2013 12:12 PM By Daniela Forte

There are five key data points to consider with the B2B buyers journey, according to this infographic by Madison Logic. A couple of key points, according to the infographic are that 50% of leads are qualified but not yet ready to buy, only 25% of leads are legitimate and should advance to sales.

Before You Remove Your Yahoo Subscriber  Jun 25, 2013 5:30 PM By Daniela Forte

With the news that Yahoo will be reclaiming IDs that have been inactive for 12 months or more, it is natural that email marketers are concerned about what this will mean for their email marketing strategy.

From Big Data to Big Personalization  Jun 21, 2013 2:23 PM By Daniela Forte

Using big data will ensure that companies can learn more about consumers and use the information they have through an effective personalization and segmentation, according to this infographic by Monetate.

Is Big Data Big Hype or the Next Big Thing?  Apr 04, 2013 9:48 PM By Tim Parry

Last year, Big Data seemed to be the buzzword at every marketing conference. If merchants adopted Big Data, great things would happen – namely, better targeting of their clients and prospects, and the greater ability to build 1-to-1 relationships. But there also seemed to be a Big Disconnect with Big Data. Back in the late […]

How to Increase Email Response Rates  Apr 13, 2012 2:25 AM By MCM staff

Even though email marketing still the top driver for ecommerce, email messages can easily get lost amid the inbox clutter. So we asked 12 b-to-b and b-to-c email marketing experts the following question: What are you doing to increase email response rates? Here are their answers.

Lessons You Can Learn From Zappos’ Data Breach  Jan 20, 2012 12:48 AM By Ulf Mattsson

This is a warning for other merchants that choose to focus only on customer payment card information (PCI) data by encrypting or tokenizing their credit cards. Do not ignore the hackers’ next easy target: personally identifiable information (PII) data. Here’s what you can learn from Zappos’ recent data breach.

6 Effective Next-wave Strategies to Reduce Operational Costs  Dec 14, 2011 10:30 PM By Curt Barry

During the height of the recession and since, multichannel merchants have succeeded to varying degrees at reducing and better containing operational expenses.

Tick-tock: Your Last Minute Guide for Retail Preparedness  Oct 31, 2011 9:30 PM By MCM staff

27 Tips to improve your holiday sales and service






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