Lists & Data – Business ARCHIVE

How to Negotiate Software Agreements  Oct 01, 2011 9:30 PM By Curt Barry

Let’s face it: Getting to the point of signing an agreement for a new order management, warehouse management or website system requires a massive amount

Global Storming: TAKKT Hopes to Add to North American Stable  May 01, 2011 9:30 PM By Jim Tierney

After keeping a low profile during the past few years, business-to-business direct marketer Takkt America is looking to see and be seen. Why? Because

Get a better circ plan by Friday  Mar 01, 2011 10:30 PM By Gina Valentino

DETERMINE WHO HAS EMAIL You must segment your mailing to identify customers who have promotable email addresses (meaning customers who welcome marketing

Getting your head around matchbacks 2.0  Feb 01, 2011 10:30 PM By Ken Lane

Many of us have accountants either for ourselves or our businesses for a simple reason: Every year the tax rules change and we simply cannot afford to

Lists and Data: It’s Time to Test Again  Dec 01, 2010 10:30 PM By Philippe Graner

Some direct marketers put the brakes on testing during the past two years, largely due to budget and staffing constraints, as well as poor results. While

Email 2011: The Pros Prognosticate  Dec 01, 2010 10:30 PM By Sherry Chiger

JORDAN COHEN is vice president, business development at digital advertising firm Pontiflex. The top email service providers will ditch the ESP moniker

Are List Exchanges Making a Return?  Oct 01, 2010 9:30 PM By Tim Parry

As co-ops and conventional list rentals figure out how to co-exist in a changing market, some think that list exchanges are poised to make a comeback.

From trend watching to new thinking  May 01, 2010 9:30 PM By Chad Giddings

It’s safe to says that changes in the economy, technology, business demands and customer needs during the past two years have created a new world for

Four degrees of customer centricity  Oct 01, 2009 9:30 PM By Francey Smith

Many of us in this want-it-right-now, on-demand culture seek levels of sophistication in marketing that we’re not prepared for. It’s as if we think we

The Top-10 Contact Strategy Components  Aug 01, 2009 9:30 PM By Steve Trollinger

You know you need a solid contact strategy it’s your roadmap for reaching out and communicating with your customers. But in the current climate of climbing






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