Lists & Data – Business ARCHIVE

The Top-10 Contact Strategy Components  Aug 01, 2009 9:30 PM By Steve Trollinger

You know you need a solid contact strategy it’s your roadmap for reaching out and communicating with your customers. But in the current climate of climbing

Social Climbing: Niche Marketers are Finding New Customers Thanks to Social Media  Jun 01, 2009 9:30 PM By Tim Parry

Social media is hot, for both consumers and businesses. Just about everybody seems to be on Facebook, twittering and blogging, or following blogs. Is

Get Back to Prospecting Basics in 2009  Jan 05, 2009 10:15 PM By Todd Miller

In a recession, multichannel merchants are looking for ways to save money. Unfortunately, many think they need to cut new customer acquisition entirely from their budgets

Got brand? Prove it!: Developing a brand delivery plan  Nov 01, 2008 9:30 PM By Lois Boyle-Brayfield

Think you don’t have a brand? Guess again every company does. Some even have a clear roadmap identifying what they stand for, their brand promise, identity

MCM Awards 2008  Sep 01, 2008 9:30 PM By MCM staff

It’s not easy to be the best In fact, it’s quite hard to put forth the effort that goes into flawless catalog creative, seamless Website navigation, unique,

Filler-mail savings  Aug 01, 2008 9:30 PM By Tim Parry

Only a fool would mail a less than-perfect prospect name, right? Not quite true. A small number of mailers are doing it as part of a practice called add-a-name.

Social discourse  Jun 01, 2008 9:30 PM By MCM staff

The easiest way to build a community around your brand is to create a dialog with your customers. If Web 1.0 was a monologue or broadcast, then Web 2.0

OMS Directory  Jun 01, 2008 9:30 PM By MCM staff

ABISON COMPREHENSIVE COMMERCE Introduced: 2006 Version: 2.1.0 Company: Abison, founded 1997 Contact: Scott A. Karlo, 888-877-3963,

Three tips for tight times  Jun 01, 2008 9:30 PM By Steve Trollinger

You don’t need another article telling you how bad the economy is right now and what that means for your business. We all know that postal and paper prices

2008 MCM Awards finalists  Apr 01, 2008 9:30 PM By MCM staff

The judging panel has narrowed the field of nearly 200 entries in the Multichannel Merchant Awards to 110 total finalists. This year’s judges selected

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