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Analytics ARCHIVE

Using Split Testing and Retargeting to Boost Mobile Conversions  Dec 28, 2012 10:39 PM By MCM staff

Mobile messaging analytics, as part of a well-thought out mobile marketing strategy, can help brands and retailers gain actionable business intelligence. They can then use that data to craft push, SMS and mobile email messages that are relevant, add value and are selectively timed.

Cyber Monday Sales Reach Record High  Nov 27, 2012 7:05 PM By MCM staff

Holiday shoppers turned Cyber Monday into the biggest spending day ever with online sales growing 30.3 percent over the same period last year, according to cloud-based analytics findings by IBM.

Tweets from Conversion Conference Ft. Lauderdale  Oct 19, 2012 1:43 AM By MCM staff

Tweets from Conversion Conference #convcon The Conversion Conference was held Oct. 9-10, 2012 in Ft. Lauderdale, FL. Here is a sampling of tweets from the conference. Storified by MultichannelMerchant

Storify: Tweets from #DMA12, Part 1  Oct 16, 2012 4:48 PM By MCM staff

Tweets from #DMA12 part 1 October 13, 14 and 15, 2012 tweets from DMA Annual Storified by MultichannelMerchant

More Ways to Manage the Complexity of Site Search  Oct 03, 2012 11:45 PM By Terry Costa

In our previous article on understanding the complexities of managing site search and navigation, we explained how to optimize search across different mobile devices, monitor keyword search terms, and conduct A/B testing. We

#shoporg12 Storified: The Day 1 Tweets  Sep 12, 2012 6:08 PM By MCM staff

#shoporg12 Day 1 Here’s a collection of tweets by attendees of the Shop.org Summit in Denver on Sept. 11, 2012. Storified by Tim Parry

Dissecting High Homepage Bounce Rates  Aug 28, 2012 6:25 AM By Mark Simpson

Knowing that the homepage is often a website’s first date with the visitor

How to Deliver the Perfect Crosschannel Experience  Aug 16, 2012 12:00 AM By Larry Kavanagh

The combination of marketing and transaction channels creates hundreds of ways a shopper can get lost, confused, or frustrated, which means that you lose the sale. Spend some time preparing a better crosschannel experience and you

3 Ways to Managing the Complexity of Site Search  Aug 12, 2012 5:38 AM By Terry Costa

Now that more consumers rely on the search box as a means of browsing your online storefront, site search has become an even more critical feature for online merchants. Particularly with the rise of mobile devices and tablets, customers expect to find their product quickly, and a short and swift path once they arrive at your site to get to the

7 Steps to Avoid Shopping Cart Abandonment  Aug 11, 2012 6:34 PM By Al Pascale

As you dive into the analytics, you notice that there are too many potential customers abandoning their shopping carts. There are ways you can take to drive up sales and significantly reduce shopping cart abandonment. Here are seven steps that we recommend to our clients that have been proven to work.






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