The value of metrics in measuring Customer Experience Management (CEM) programs is vital to your company
Since mobile and tablet commerce are burgeoning forms of technology poised to become a larger part of the retail landscape this year, here are some tips for merchants to consider.
An increasing number of list brokers, managers and data services organizations are supporting multichannel marketing campaigns to include one or more digital components
As we all know, it is imperative to stop consumers and get their attention before we can influence their behavior patterns. The good news is that for customer retention, you have a real advantage with your customers
GaelSong had a successful November. The multichannel Celtic gifts and apparel seller finished the month with its sales up 14.2%, with just a 3% lift in catalog circulation. And that sales boost came on top of a 15.1% sales lift in November 2010.
QR codes are the ultimate shortcut, and that is what mobile consumers value most. One of the best shortcuts consumers had available until now is search, which, of course, costs marketers money to use.
Hit-&-run customers are the hardest to identify because they imitate all of the other customer types. Here are 5 tips to help identify them.
The many opportunities in 2012 for multichannel marketers as told to us by a wide range of sources
The U.S. online retail sector delivered strong growth on Cyber Monday 2011 compared to the same period last year, according to cloud-based analytics findings by IBM, based on findings from IBM’s fourth annual Cyber Monday Benchmark.
U.S. shoppers took advantage of early sales this holiday driving a 39.3% increase in online Thanksgiving Day spending while setting the stage for 24.3% online growth on Black Friday compared to the same period last year, according to cloud-based analytics findings by IBM.