Analytics ARCHIVE

Retailers Plan to Up Digital Spend in 2012  Nov 08, 2011 9:12 PM By MCM staff

Retailers plan to spend marketing dollars on paid search, email and SEO in 2012, but will increase their investments in emerging channels such as mobile, social media and data analytics, according to a survey of 110 retailers conducted by the e-tailing group for email platform provider Bronto Software.

5 2011 Holiday Tips to Spark 2012 Sales  Nov 07, 2011 6:21 PM By Debra Ellis

The holiday sales season is the make or break period for many merchants. When so much is riding on a short period of time, focusing on the immediate instead of the future is understandable. But if processes are put in place prior to the rush, short and long term benefits can be gained. Here are five tips for keeping the 2011 holiday sales spirit going in the 2012.

Listening Is Social Media Cornerstone at Dell  Nov 03, 2011 11:25 PM By Jim Tierney

Richard Margetic, director of global social media at Dell, made no bones about what the key is to his company

Balancing pay-per-click and SEO efforts  Nov 02, 2011 9:30 PM By Stephan Spencer

One aspect of search marketing that doesn’t get enough attention and indeed is misunderstood by the search engine optimization practitioner is the interaction

Live From NEMOA: Measure for Measure  Sep 18, 2009 6:20 PM By Jim Tierney

Ledyard, CT

More Catalogs Adding E-commerce Channels  Apr 30, 2009 8:28 PM By MCM staff

The number of print catalogs with e-commerce sites grew from 8,675 to 8,894 between March 2008 and this past March, according to the 2009 National Directory of Catalogs.

Catalog Tracker: Mailings Scarce in February, E-mails Up  Apr 30, 2009 8:26 PM By MCM staff

Catalogers cut back heavily on mailings in February but they

Now or Never  Feb 01, 2008 10:30 PM By Tim Parry

It’s time to fess up to your dirty little secret that you don’t calculate lifetime value. Embarrassing, isn’t it? But you’re not alone. Some merchants

Merchandising 2.0  Oct 01, 2007 9:30 PM By Curt Barry

As much as we hear these days about Web 2.0, e-commerce isn’t the only facet of multichannel marketing to advance. The best retailers are taking their merchandising strategies to new and higher levels

Keep an eye on the experience  Sep 01, 2007 9:30 PM By Larry Becker

Smart marketers understand that long-term success depends on treating customers to a great experience, one that’s seamless across channels. What’s the best way to do that? This month we’ll look at why you need to go beyond order conversion when you track success, and how aligning your Web and print channels can improve the experience you offer your own customers.

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