Lists & Data News
Aggressive List Management Files For Chapter 7 Bankruptcy
Aggressive List Management of Springfield, IL filed Chapter 7 bankruptcy liquidation proceedings on Aug. 4....
InfoGroup Merging Direct Media With Millard
List conglomerate InfoGroup said today it will merge list firms Direct Media and Millard Group into a single entity called Direct Media Millard on July 1....
Using Internet Marketing to Drive Stronger Catalog Sales
Here are four key Internet marketing programs that can be leveraged to drive increased response and sales to a catalog mailing...
Testing Still Essential in Marketing
Testing is an essential activity in direct marketing, and it can be a fun way to connect with new and existing customers. But what should you test, and how often?...
The Benefits of Multichannel Prospecting
Cataloging by its very nature implies acquiring customers via renting lists. But if you only rent lists you are highly vulnerable to postal increases and deterioration of list rental universes...
Live from NCDM: The Pros and Cons of Going Postal to Get E-Mail Address Updates
Orlando, FL – When you lose e-mail contact with a customer who had previously opted in to receive messages from you, there’s a few ways to try and win them back. Here’s a few suggestions from Ron Blum, manager of e-mail, targeting and data delivery for loyalty marketer Upromise....
Live from NCDM: Interactive Marketers, Stop Being So Creepy
Are you effectively using Interactive marketing to reach your customers, or are you just creeping them out? There’s a big difference, says Roy Wollen, managing consultant of Database Insight. And if you are creeping them out it could hurt your reputation as a retailer....
Gupta Resigns as InfoGroup CEO
Vin Gupta is out as CEO of the InfoGroup list-and-data conglomerate. Gupta resigned from the position last Wednesday as part of a litigation settlement with shareholders. Gupta, who stepped down as InfoGroup’s chairman last month, still owns...
ALC Acquires MKTG Services List Management Group
(Direct Newsline) ALC has acquired the list management division of MKTG Services, and effective today will manage all of that unit's list and data properties. ...
Getting Serious About Cyber Mondays
Multichannel strategies could help a lot of marketers extend their Cyber Monday success from this year much deeper into next year’s holiday season....
Epsilon Rebrands With Abacus Moniker
How big a brand is co-op database Abacus? Big enough that parent firm Epsilon, which acquired Abacus in December, is rebranding most of its data products and services under the Abacus name. ...
Business As Usual For Rubin Response Services
A week after list firm Rubin Response Services was purchased by Omaha-based conglomerate infoUSA and folded into its Walter Karl subsidiary, it was business as usual for the newly-purchased firm....
Mailers Council Seeks Standard Implementation Period
The Mailers Council, an Arlington, VA-based coalition of mailers and mailing associations, in late August released a research paper detailing the benefits...
Teramedia VP Schineller Dies
Marissa Schineller, vice president of list management for Orlando, FL-based list firm Teramedia, died unexpectedly on Saturday....
Mailers Council Delivers Message to Congress
In a letter sent to every member of the House of Representatives and the Senate, the Arlington, VA-based Mailers Council has asked Congress to oppose any legislation that would prevent the U.S. Postal Service from closing outdated and inefficient mail-processing facilities ...
Mailers Council Seeks Standard Rate Implementation Period
The Mailers Council, an Arlington, VA-based coalition of mailers and mailing associations, in late August released a research paper detailing the benefits of a standard implementation period when the U.S. Postal Service raises postage rates....
ALC and Millard Launch Data Portal
Last week American List Counsel and Millard Group created an Internet-based, interactive data exchange system, DMexchange, to allow participants to exchange list order and shipping information via a secure Website. “Our industry still relies on the fax machine and telephone as the primary tools for sending and receiving critical list ordering information,” explains Jason Rembert, ALC's chief technology officer. “The problem is, they take up a lot of time and require a great deal of manual labor that can be better utilized. What's more, there is little accountability.” ...
