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MULTICHANNEL MERCHANT » DATA & ANALYTICS
Data & AnalyticsApr 10, 2013 2:29 PM By Kelly Ford
In order to maximize the value of digital experiences, marketers need to embrace one of the most effective ways to shape customer experience: well-placed, well-timed, online videos.
Data & AnalyticsApr 09, 2013 9:23 PM By Daniela Forte
Do you know your customers? Keeping your customers may be as challenging as gaining one. But you can drive revenue by using past purchasing history to create targeted relevant messages. Timing is essential when it comes to providing the right information. Tapping into invaluable order data is the first step, according to a blog post by Bronto.com. From there, how do you determine content and messaging?
Data & AnalyticsApr 04, 2013 9:48 PM By Tim Parry
Last year, Big Data seemed to be the buzzword at every marketing conference. If merchants adopted Big Data, great things would happen – namely, better targeting of their clients and prospects, and the greater ability to build 1-to-1 relationships. But there also seemed to be a Big Disconnect with Big Data. Back in the late […]
Data & AnalyticsApr 02, 2013 8:43 PM By Daniela Forte
Survey results from MyBuys and the e-tailing group reveal customer-centric marketing – the ability to engage consumers in one-to-one conversations across the customer lifecycle and all touch points – increases buyer readiness, engagement and sales activity, according to a press release from the e-tailing group.
Data & AnalyticsApr 01, 2013 9:00 PM By Daniela Forte
Content is key in order for merchants to improve both search engine optimization (SEO) and the shopping experience.
Data & AnalyticsMar 27, 2013 7:47 PM By Mark Simpson
When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.
Data & AnalyticsMar 27, 2013 6:07 PM By Steve Wellen
Here we take a look at three trends retailers should be aware of, along with the key takeaways to help them keep their heads above water.
Data & AnalyticsMar 26, 2013 7:47 PM By Brendan O'Kane
Even with the rise of IP-based messaging apps such as iMessage, WhatsApp and Just.me, SMS remains ubiquitous largely because of its interoperability. It doesn’t suffer from the device and operating system fragmentation that beset the messaging apps. So, even though the IP-based apps are expected to catch up with their older cousin this year, SMS […]
Data & AnalyticsMar 20, 2013 7:06 PM By Scott Matthews
That content, when presented clearly and purposely when requested by the consumer can be a powerful driver of sales. The more elaborate the content, the more it engages consumes and leads to higher sales.
Data & AnalyticsMar 18, 2013 3:05 PM By Erin Lynch
If you are thinking about bringing your brand to China in the near future, the most effective way to engage Chinese shoppers is through mobile, according to an infographic from the Alibaba Group. The use of mobile is so high that while sales in China are predicted to hit $15.7 billion in 2013, by 2015 it will skyrocket to nearly $42 billion.