MULTICHANNEL MERCHANT » DATA & ANALYTICS
Data & AnalyticsJul 12, 2013 11:02 AM By Daniela Forte
Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.
Data & AnalyticsJul 09, 2013 2:13 PM By Erin Lynch
Retailers will get some good news at the start of the back-to-school season as ShopperTrak said it expects to see an increase in retail sales 4.3% compared to August 2012.
Data & AnalyticsJul 02, 2013 3:17 PM By Erin Lynch
Logging on a retail site should be fast, easy, and stress-free but it can be more of a juggling act for consumers who can’t remember their passwords and ultimately leaving a site. In fact, according to a recent survey, of those users who do not remember their information, 70% will leave. But retailers and shoppers found a new and faster way to stay engaged: the social login.
Data & AnalyticsJul 02, 2013 12:12 PM By Daniela Forte
There are five key data points to consider with the B2B buyers journey, according to this infographic by Madison Logic. A couple of key points, according to the infographic are that 50% of leads are qualified but not yet ready to buy, only 25% of leads are legitimate and should advance to sales.
Data & AnalyticsJul 01, 2013 10:47 AM By Erin Lynch
What is the best way to lose a mobile shopper? According to a new report by Netbiscuits, it’s by not having a website optimized for tablet or mobile use. In fact, 76% of shoppers will abandon a mobile website if it’s not up to par.
Data & AnalyticsJun 25, 2013 5:30 PM By Daniela Forte
With the news that Yahoo will be reclaiming IDs that have been inactive for 12 months or more, it is natural that email marketers are concerned about what this will mean for their email marketing strategy.
Data & AnalyticsJun 25, 2013 12:30 PM By Daniela Forte
Ecommerce merchants are primarily using email to communicate with shopping cart abandoners, according to the results of the MCM Outlook 2013 survey. According to the results, 45.1% of respondents use email, up from 36.2% in 2012.
Data & AnalyticsJun 24, 2013 1:51 PM By Erin Lynch
In what Macy’s is calling a continual effort to connect with the ever changing consumer, CEO Terry Lundgren announced plans to see a total of 500 stores double as fulfillment centers by the end of 2013.
Data & AnalyticsJun 21, 2013 3:45 PM By Debra Ellis
Rules of engagement are no longer defined by the company doing the engaging. They have to conform to frequently changing terms of service.
Data & AnalyticsJun 21, 2013 2:23 PM By Daniela Forte
Using big data will ensure that companies can learn more about consumers and use the information they have through an effective personalization and segmentation, according to this infographic by Monetate.