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Data & Analytics ARCHIVE

How to Make the Zero Moment of Truth Work for You  Mar 27, 2013 7:47 PM By Mark Simpson

When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.

3 Retail Trends You Have to Know in 2013  Mar 27, 2013 6:07 PM By Steve Wellen

Here we take a look at three trends retailers should be aware of, along with the key takeaways to help them keep their heads above water.

SMS Still Rules Retail’s Reach  Mar 26, 2013 7:47 PM By Brendan O'Kane

Even with the rise of IP-based messaging apps such as iMessage, WhatsApp and Just.me, SMS remains ubiquitous largely because of its interoperability. It doesn’t suffer from the device and operating system fragmentation that beset the messaging apps. So, even though the IP-based apps are expected to catch up with their older cousin this year, SMS […]

Using Content as a Primary Retail Sales Driver  Mar 20, 2013 7:06 PM By Scott Matthews

That content, when presented clearly and purposely when requested by the consumer can be a powerful driver of sales. The more elaborate the content, the more it engages consumes and leads to higher sales.

China Consumer’s Go Mobile  Mar 18, 2013 3:05 PM By Erin Lynch

If you are thinking about bringing your brand to China in the near future, the most effective way to engage Chinese shoppers is through mobile, according to an infographic from the Alibaba Group. The use of mobile is so high that while sales in China are predicted to hit $15.7 billion in 2013, by 2015 it will skyrocket to nearly $42 billion.

Pinterest Introduces Web Analytics Platform  Mar 13, 2013 1:06 PM By Daniela Forte

Pinterest, a social networking site known for its popularity with sharing information through imagery with its “pinning” strategy went a step further this week when they introduced their web analytics tool for businesses that own websites.

How to Deliver a Better Experience to Today’s Multi-touch Shopper  Mar 11, 2013 2:20 PM By Jonathan Levitt

Instead of fearing the omnichannel consumer, retailers should embrace them to deliver the type of shopping experience they want. Here’s why ignoring or fearing omnichannel shoppers will only result in lost sales.

Tablet Users are Looking for the Physical World Experience  Feb 27, 2013 12:10 AM By Erin Lynch

Tablet users are now becoming one of the biggest forces to capture within the ecommerce world, but unfortunately only 7% of retailers are prepared to serve them. In this article you will learn a few tips from some of the speakers who focused on tablet use during the 2013 eTail West conference.

6 Things to Keep in Mind When Replatforming  Feb 25, 2013 8:46 AM By Mark Simpson

If you’re considering a replatform, it’s likely because your ecommerce site is highly complex and dynamic, with rich content, targeted merchandising, interactive customer support and advanced search capabilities. The good news is that it doesn’t have to be tricky. Here’s a checklist of six things to help ensure a smoother process.

What Can We Learn from eBay and Amazon’s Q4? Go Mobile  Feb 21, 2013 12:29 PM By Erin Lynch

When looking at some of the more successful fourth quarter performances inside marketplaces such as such as eBay and Amazon, it appears one of the sure fire ways to boost sales is through mobile. As an example, by attracting more customers using mobile gift guides and mobile-only deals, eBay was able to double its mobile sales in 2012. Maybe it’s time your ecommerce company started getting serious about mcommerce.






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