Data & Analytics ARCHIVE

Fulfillment Companies Target 3 Ecommerce Trends for Business Expansion  Jan 23, 2013 11:43 AM By Mike DeFabis

Since 2012 departed with a bang, 2013 is primed to follow right in its footsteps. Ecommerce retailers saw an excellent fourth quarter. According to comScore, holiday sales approached a record $3.6 billion, a roughly 16% increase over the same time last year, so it’s no surprise that the ecommerce industry is expected to continue to grow. Here are 3 trends to look for in 2013 that will surely help to keep the ecommerce industry on its path of continued growth.

How Targeted Media Helped Acer Increase Sales 138%  Jan 22, 2013 11:37 AM By MCM staff

Computer hardware and technology provider Acer America was looking for new ways to reach customers at touch points outside of its own ecommerce site to promote their new TimelineX notebook family, and increase awareness and sales. Here’s how Acer worked with HookLogic to increase sales via Staples.com 138%.

Tablets See Record in Searches, Surpassing Mobile Ad Spend  Jan 22, 2013 9:53 AM By MCM staff

The Search Agency, an online marketing firm and independent search marketing agency, released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year.

Retail Partners See NRF Show as Golden Opportunity  Jan 21, 2013 7:21 AM By Tim Parry

Vendors and suppliers to bricks and mortar retailers saw the NRF Annual Convention & EXPO in New York, which was attended by more than 27,000 people last week, as a golden opportunity to get 2013 off on the right foot.

More Luxury Shoppers Use Mobile, But Are Harder to Please  Jan 17, 2013 9:19 AM By MCM staff

Luxury shoppers are more likely to use mobile channels when shopping but are slightly less satisfied with ecommerce overall, according to the recently released Luxury E-Retail Satisfaction Index by customer experience analytics firm ForeSee.

Social ROI is All About Strategy, Sharing and Data  Jan 16, 2013 8:08 PM By Todd Parsons

Ten thousand Facebook fans are not translating into 10,000 eager customers. And 50,000 Twitter followers don’t necessarily mean a ready supply of buyers. The hard truth is that most retailers haven’t a clue about the bottom-line impact of social marketing. Meanwhile, efforts to acquire fans and followers aren’t getting any cheaper.

Join us for the 2013 Operations Summit Conference  Jan 16, 2013 12:22 PM By MCM staff

Direct-to-customer merchandise sales are skyrocketing. Whether you sell to consumers or businesses, your direct-to-customer sales will be a crucial part of future growth and strategy. Which is why we are inviting you to attend the only conference exclusively about ecommerce and catalog operations & fulfillment: the 2013 Operations Summit.

Ship-from-store Helps Macy’s Compete With Pure-plays  Jan 16, 2013 10:15 AM By Tim Parry

Speaking with Multichannel Merchant during an off-site event held in conjunction with the National Retail Federation Big Show in New York, president and CEO Terry Lundgren made it clear Macy’s will roll ship-from-store out to all its 800+ department stores. Here’s why ship-from-store helps Macy’s compete with Amazon, and helps its bottom line.

Don’t Forget the Personal Touch with B2B Networking  Jan 15, 2013 11:39 AM By Erin Lynch

When it comes to networking, social media sites like Facebook, Twitter and LinkedIn are great, but in most cases, a handwritten follow-up note should also be part of your B2B marketing repertoire.

Boost YouTube “Watch Time” with User-Generated Video  Jan 14, 2013 10:10 AM By Dr. Melody King

Your site visitors like to see what other shoppers are saying about your products, since they’re theoretically honest opinions coming from outside the business. User-generated videos are usually informative and often funny, which can compel viewers to stay tuned longer. To leverage this approach, you need to encourage customers to submit their own videos to your YouTube channel and your website, and you need to manage this content effectively.






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