MULTICHANNEL MERCHANT » DATA & ANALYTICS
The Search Agency, an online marketing firm and independent search marketing agency, released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year.
Vendors and suppliers to bricks and mortar retailers saw the NRF Annual Convention & EXPO in New York, which was attended by more than 27,000 people last week, as a golden opportunity to get 2013 off on the right foot.
Luxury shoppers are more likely to use mobile channels when shopping but are slightly less satisfied with ecommerce overall, according to the recently released Luxury E-Retail Satisfaction Index by customer experience analytics firm ForeSee.
Ten thousand Facebook fans are not translating into 10,000 eager customers. And 50,000 Twitter followers don’t necessarily mean a ready supply of buyers. The hard truth is that most retailers haven’t a clue about the bottom-line impact of social marketing. Meanwhile, efforts to acquire fans and followers aren’t getting any cheaper.
Direct-to-customer merchandise sales are skyrocketing. Whether you sell to consumers or businesses, your direct-to-customer sales will be a crucial part of future growth and strategy. Which is why we are inviting you to attend the only conference exclusively about ecommerce and catalog operations & fulfillment: the 2013 Operations Summit.
Speaking with Multichannel Merchant during an off-site event held in conjunction with the National Retail Federation Big Show in New York, president and CEO Terry Lundgren made it clear Macy’s will roll ship-from-store out to all its 800+ department stores. Here’s why ship-from-store helps Macy’s compete with Amazon, and helps its bottom line.
When it comes to networking, social media sites like Facebook, Twitter and LinkedIn are great, but in most cases, a handwritten follow-up note should also be part of your B2B marketing repertoire.
Your site visitors like to see what other shoppers are saying about your products, since they’re theoretically honest opinions coming from outside the business. User-generated videos are usually informative and often funny, which can compel viewers to stay tuned longer. To leverage this approach, you need to encourage customers to submit their own videos to your YouTube channel and your website, and you need to manage this content effectively.
RTP-based Triangle Angel Partners (TAP) was the newest funding group to join existing investors, including Idea Fund Partners and Bruce Boehm, formerly of US Venture Partners, in Windsor Circle’s Series A funding round, which includes $685,000 of funds recently raised, plus the conversion of a Convertible Note of $405,000.
Offering a loyalty program for consumers who shop with you online or in a traditional store is not the only way to engage with your customers and gain additional sales. It can also happen when shoppers visit your site through apps. Take a look at how some companies gained a boost in conversions after taking part in a loyalty program with the CoffeeTable app.