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MULTICHANNEL MERCHANT » DATA & ANALYTICS
Mobile is not a single channel for marketers, it involves email, web, social media, direct messaging and location-based marketing, said Blair Reeves Product Marketing Manager for IBM during a recent webinar.
Amazon Web Services Inc., announces its making available its data warehouse Amazon Redshift to customers. Redshift was first introduced in November of last year and could pose a possible threat to its competitors.
Online shoppers are finding more and more ways to shop than ever before. They are using smartphones, tablets, traditional PCs, and most often, a combination of the three. This modern shopper is ready to buy whenever and wherever they chose, even if it means while at work. In this infographic from Monetate, the ecommerce personalization company, you will see the various trends of this shopper including the days and times of the week they shop, and the types of devices they use to make online purchases.
Amazon extends its domination of ecommerce into the mobile platform, according to the ForeSee Mobile Satisfaction Index: Holiday Retail Edition. In the survey, which was conducted of more than 6,200 consumers during the peak holiday shopping season between Thanksgiving and Christmas, the online marketplace scored highest among 25 of the top mobile commerce companies.
Shipping charges, concerns about security and a lengthy purchasing are the three factors most likely to make consumers abandon online purchases, according to a new study by ecommerce software and services specialist Postcode Anywhere. But rest easy, there is a simple fix.
Apparel and accessories seller GUESS will leverage VendorNet’s StoreNet technology to implement omnichannel retail capabilities, specifically fulfillment of online sales from its brick and mortar locations.
Amazon.com today announced plans to open three new fulfillment centers in the state of Texas, creating more than 1,000 jobs. The sites, which will utilize advanced technology to help fulfill customer orders, will be located in the cities of Coppell, Haslet and Schertz.
In the age of big data and big data analytics, the way towards better utilizing transaction data lies in narrowing the lens from a period of years and days, down to seconds. If we know when people tend to make purchases or how much they are spending at a given time of day, than we can better coordinate email promotions to reach more potential buyers with higher value. Here’s why a well-timed email can encourage a customer to spend more, convince a customer teetering on the edge to click “buy,” or convince someone to buy from you, rather than a competitor.
The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. The question is: who inside the company can embody these traits and help the CEO rule the roost?
When the mobile app economy exploded, few merchants understood how apps could benefit their business. Here’s why part of the solution to this problem for marketers and retailers is gaining a better understanding of how mobile usage differs from traditional web browsing, and the other part is finding the right tools to craft an app experience that will measurably deliver value and strengthen customer relationships over time.
by Curt Barry
Posted 2 days ago
Posted 4 days ago