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Data & Analytics ARCHIVE

Seven Tips for Cost-Effective Prospecting  Apr 18, 2005 10:13 PM By MCM staff

It’s one of the core tenets of direct marketing: You can’t grow if you don’t prospect. At the very least, you need to compensate for the natural attrition rate associated with just about every business. But prospecting above your house file attrition rate can be expensive.

A Clean B-to-B Database Reaps Almost Instant ROI  Apr 11, 2005 8:34 PM By MCM staff

Building and maintaining your business-to-business house file can be daunting, says Bernie Goldberg, president of Yardley, PA-based Direct Marketing Publishers. The problem is often compounded by the use of different databases throughout the business. These multiple databases frequently have no common link, making it all but impossible to exchange information among departments.

Annual Net Income Increases 50% at Jos. A. Bank  Apr 05, 2005 2:45 AM By MCM staff

Hampstead, MD-based cataloger/retailer Jos. A. Bank Clothiers (Nasdaq NM:JOSB) said annual net income increased 50% to $24.5 million for the year ended Jan. 29, compared with $16.3 million in net income last year.

The latest matchback tools  Apr 01, 2005 10:30 PM By Mark Del Franco

By now most multichannel merchants know about matchbacks and the importance of understanding where online and retail buyers are coming from rather than

Pet supply catalogers groomed for growth  Apr 01, 2005 10:30 PM By MCM staff

Sixty-two percent of the nation’s 111 million households include at least one pet, according to the American Pet Products Manufacturing Association. Yet

Setting Your Priorities  Mar 28, 2005 8:37 PM By MCM staff

List priorities in the merge/purge are a standard topic of debate among database pros, says Scarsdale, NY-based database consultant Michael Grant. Do I put all lists into the merge/purge at an equal priority, or do I give a higher priority to one group of lists, since those lists are my core lists?

Integrate for Improved Prospecting  Mar 21, 2005 11:11 PM By MCM staff

So many media, so little time (and money): That seems to be the mantra of multichannel marketers. In deciding which media will provide the greatest return on investment,

Polish Your Data Dictionary Part 2  Mar 14, 2005 8:15 PM By MCM staff

Last week Brent Bissell, president of Minneapolis-based consultancy Direct Target One, kicked off a two-part series on the importance of data best practices. Here he concludes his series.

During the course of the interviews I conducted to collect the information for this article, a number of people echoed the same theme: There has been a mass exodus of workers who really know lists and data hygiene protocols, not to mention the upper-level analytic techniques and the skills to know what to use under which conditions. When it comes to basic direct marketing data knowledge, as one interviewee put it,

ALC and Millard Launch Data Portal  Mar 14, 2005 8:08 PM By MCM staff

Last week American List Counsel and Millard Group created an Internet-based, interactive data exchange system, DMexchange, to allow participants to exchange list order and shipping information via a secure Website.

Six Steps for Profitable Custom Modeling  Mar 14, 2005 7:46 PM By MCM staff

Faced with new customer types from search and affiliate programs, lower direct-buyer conversion rates, and higher overall costs, multichannel marketers are continually evaluating new strategies and techniques to maintain and improve acceptable levels of success. In the quest for the






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