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Multichannel Prospecting for B-to-B  Apr 01, 2004 10:30 PM By Mark Del Franco

For a large business-to-business cataloger say $500 million in sales a field sales visit costs about five times more than a telemarketing call and 100

Potpourri Grabs Another Title  Apr 01, 2004 10:30 PM By Mark Del Franco

On March 30, Potpourri Group acquired Young Explorers, a Loveland, CO-based cataloger of toys and gifts for children ages 4-10. Terms of the deal were

Postal Reform: Don’t Hold Your Breath  Apr 01, 2004 10:30 PM By Paul Miller

After the President’s Commission on the U.S. Postal Service issued its recommendations for reform last July, mailers were optimistic that legislation

PMG Warns of Steep Postal Rate Hike in 2006  Mar 24, 2004 10:30 PM By Paul Miller

In a joint House-Senate hearing on postal reform on March 23, Postmaster General Jack Potter told the panel that if the laws governing the U.S. Postal

Personal Creations Parent Buys Bankrupt Silvo  Mar 07, 2004 10:30 PM By MCM staff

The name and assets of Silvo Hardware Co., the Rolling Meadows, IL-based owner of the Silvo Home & Garden catalog, was sold on March 2 to Creative Catalogs

People News  Mar 01, 2004 10:30 PM By MCM staff

Jonathan Shapiro was named president of Rye, NY-based gifts and home products cataloger Lillian Vernon Corp. He was previously chief strategy officer

People News  Feb 01, 2004 10:30 PM By MCM staff

The Direct Marketing Association announced that president/CEO Robert Wientzen will retire on July 1. An executive search committee consisting of current

BBC America Shop Rules Britannia  Jan 28, 2004 10:30 PM By Margery Weinstein

The sun has set on the Britannia catalog. Having acquired the catalog from TargetDirect in August, New York-based BBC Worldwide Americas (parent company

Petals Acquired by Southridge Capital  Jan 01, 2004 10:30 PM By Mark Del Franco

Shortly after cataloger/retailer Petals filed for Chapter 7 liquidation in November, its name and assets were acquired by Ridgefield, CT-based private

Lists and Prospecting: Wanted–New B-to-B Prospects  Jan 01, 2004 10:30 PM By Paul Miller

A cataloger of art supplies, Seattle-based Daniel Smith no longer wants to limit its prospecting efforts to artists, art-supplies stores, and galleries.






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