Data & Analytics ARCHIVE

Lists and Prospecting: Who’s Who Among the Consumer Co-op Databases  Dec 01, 2003 10:30 PM By Paul Miller

ABACUS Headquarters: Broomfield, CO, 303-410-5100 Founded: 1990; Abacus Alliance launched in 1991 Parent firm: DoubleClick Number of consumer catalogers

Lists and Prospecting: Re-evaluating Co-op Database Options  Dec 01, 2003 10:30 PM By Paul Miller

Until recently, if a consumer cataloger wanted to join a major cooperative database, it had two choices: the Abacus Alliance and Z-24, both founded in

Postal Update: PMG Questions Some Commission Proposals  Nov 06, 2003 10:30 PM By MCM staff

(Direct Newsline) Postmaster General Jack Potter called for modifying some of the recommendations of the President

Postal Service Reform: Why? And How?  Nov 01, 2003 10:30 PM By Jerry Cerasale

In July the President’s Commission on the U.S. Postal Service issued its recommendation that the agency be reformed, citing the potential loss of first

People News  Nov 01, 2003 10:30 PM By MCM staff

Charlottesville, VA-based consumer electronics cataloger Crutchfield Corp. appointed Rick Souder executive vice president, merchandising. Souder was previously

Lists and Prospecting: Norm Thompson Reaps $700,000 in Insert Revenue  Nov 01, 2003 10:30 PM By Paul Miller

Package and catalog inserts have become a growing income stream for multititle mailer Norm Thompson Outfitters. For the fiscal year ended in July, the

Testing, Testing 1,2,3  Nov 01, 2003 10:30 PM By MCM staff

Did you know that testing elements of your catalog creative, offers, promotions, segments, timing, covers is the most cost-effective way to improve sales

Privacy Gaffe Costs Victoria’s Secret $50,000  Oct 21, 2003 9:30 PM By Paul Miller

Women

Lists and Prospecting: New Look at Old Names Aids Abbey Press  Oct 01, 2003 9:30 PM By Paul Miller

Religious gifts cataloger Abbey Press used to rely on recency/frequency/monetary value (RFM) analysis to determine which house file names to mail to.

People News  Oct 01, 2003 9:30 PM By MCM staff

New Albany, OH-based cataloger/retailer Too, which sells apparel for girls ages 7-14, appointed Toby Jackson vice president/merchandise manager. Jackson






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