Data & Analytics ARCHIVE

Seven steps to grow your house file  Jan 01, 2005 10:30 PM By Steve Trollinger

When sales dip and protecting profits becomes critical, many catalogers respond by cutting back on mailings, as has been the case during the past few

Popular Club Plan Lays Off 75  Dec 15, 2004 4:59 AM By MCM staff

According to the New Jersey Department of Labor, Garfield, NJ-based merchandise marketer Popular Club Plan is laying off about 75 employees.

So Many Data, So Little Time  Dec 06, 2004 7:54 PM By MCM staff

Most multichannel merchants typically have no shortage of good data, says Scott Cone, vice president of Professional Services at Lanham, MD-based Merkle Direct Marketing. But they often fall short when trying to identify and effectively use the information.

People Who Need People  Dec 01, 2004 10:30 PM By MCM staff

In reviewing the results from Catalog Age’s exclusive Benchmark Report on Critical Issues and Trends (see page 30), I was surprised that one-third of

people news  Dec 01, 2004 10:30 PM By MCM staff

Freeport, ME-based apparel and outdoor gear cataloger L.L. Bean named Ed Howell chief retail officer and member of the office of president. Howell was

Scoring Prospecting Models  Nov 22, 2004 8:51 PM By MCM staff

If you

Port Problems Blamed For Loss at Sharper Image  Nov 20, 2004 2:31 AM By MCM staff

Despite showing record revenue for the quarter, gadgets marketer Sharper Image posted a net loss, which it blamed on the West Coast port slowdown.

Postal Reform: There’s More Work to Do  Nov 01, 2004 10:30 PM By John Van Horn

The good news in the fight for postal reform is that there has been more legislative progress during the current session of Congress than there has been

people news  Nov 01, 2004 10:30 PM By MCM staff

Corte Madera, CA-based furnishings cataloger/retailer Restoration Hardware named John W. Tate chief operating officer/executive vice president. Previously

Posh Tots Product Line Grows Up  Nov 01, 2004 10:30 PM By Margery Weinstein

Posh Tots is targeting posh adults. The Richmond, VA-based cataloger of upscale furnishings for children plans to launch Posh Living, a Website selling

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