Data & Analytics ARCHIVE

Postal Reform Bill Reintroduced as New Congress Convenes  Jan 05, 2005 10:08 PM By Mark Del Franco

When the 109th Congress convened in Washington on Jan. 4, catalogers received some encouraging news. Rep. John McHugh (R-NY) wasted no time in reintroducing the Postal Accountability and Enhancement Act (H.R. 22), which calls for postal reform.

Postal reform: the saga continues  Jan 01, 2005 10:30 PM By MCM staff

Postal reform will not go down in the history books as one of the accomplishments of the 108th Congress. But mailers and marketers are hopeful that the

Planet Dog kennels its consumer book  Jan 01, 2005 10:30 PM By Margery Weinstein

After six years of selling to both consumers and businesses, Portland, ME-based Planet Dog is putting its consumer catalog in hibernation for a year.

Seven steps to grow your house file  Jan 01, 2005 10:30 PM By Steve Trollinger

When sales dip and protecting profits becomes critical, many catalogers respond by cutting back on mailings, as has been the case during the past few

Popular Club Plan Lays Off 75  Dec 15, 2004 4:59 AM By MCM staff

According to the New Jersey Department of Labor, Garfield, NJ-based merchandise marketer Popular Club Plan is laying off about 75 employees.

So Many Data, So Little Time  Dec 06, 2004 7:54 PM By MCM staff

Most multichannel merchants typically have no shortage of good data, says Scott Cone, vice president of Professional Services at Lanham, MD-based Merkle Direct Marketing. But they often fall short when trying to identify and effectively use the information.

people news  Dec 01, 2004 10:30 PM By MCM staff

Freeport, ME-based apparel and outdoor gear cataloger L.L. Bean named Ed Howell chief retail officer and member of the office of president. Howell was

People Who Need People  Dec 01, 2004 10:30 PM By MCM staff

In reviewing the results from Catalog Age’s exclusive Benchmark Report on Critical Issues and Trends (see page 30), I was surprised that one-third of

Scoring Prospecting Models  Nov 22, 2004 8:51 PM By MCM staff

If you

Port Problems Blamed For Loss at Sharper Image  Nov 20, 2004 2:31 AM By MCM staff

Despite showing record revenue for the quarter, gadgets marketer Sharper Image posted a net loss, which it blamed on the West Coast port slowdown.

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