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MULTICHANNEL MERCHANT » DATA & ANALYTICS
Data & AnalyticsJan 16, 2013 8:08 PM By Todd Parsons
Ten thousand Facebook fans are not translating into 10,000 eager customers. And 50,000 Twitter followers don’t necessarily mean a ready supply of buyers. The hard truth is that most retailers haven’t a clue about the bottom-line impact of social marketing. Meanwhile, efforts to acquire fans and followers aren’t getting any cheaper.
Data & AnalyticsJan 16, 2013 12:22 PM By MCM staff
Direct-to-customer merchandise sales are skyrocketing. Whether you sell to consumers or businesses, your direct-to-customer sales will be a crucial part of future growth and strategy. Which is why we are inviting you to attend the only conference exclusively about ecommerce and catalog operations & fulfillment: the 2013 Operations Summit.
Data & AnalyticsJan 16, 2013 10:15 AM By Tim Parry
Speaking with Multichannel Merchant during an off-site event held in conjunction with the National Retail Federation Big Show in New York, president and CEO Terry Lundgren made it clear Macy’s will roll ship-from-store out to all its 800+ department stores. Here’s why ship-from-store helps Macy’s compete with Amazon, and helps its bottom line.
Data & AnalyticsJan 15, 2013 11:39 AM By Erin Lynch
When it comes to networking, social media sites like Facebook, Twitter and LinkedIn are great, but in most cases, a handwritten follow-up note should also be part of your B2B marketing repertoire.
Data & AnalyticsJan 14, 2013 10:10 AM By Dr. Melody King
Your site visitors like to see what other shoppers are saying about your products, since they’re theoretically honest opinions coming from outside the business. User-generated videos are usually informative and often funny, which can compel viewers to stay tuned longer. To leverage this approach, you need to encourage customers to submit their own videos to your YouTube channel and your website, and you need to manage this content effectively.
Data & AnalyticsJan 06, 2013 3:48 PM By MCM staff
RTP-based Triangle Angel Partners (TAP) was the newest funding group to join existing investors, including Idea Fund Partners and Bruce Boehm, formerly of US Venture Partners, in Windsor Circle’s Series A funding round, which includes $685,000 of funds recently raised, plus the conversion of a Convertible Note of $405,000.
Data & AnalyticsJan 04, 2013 1:21 AM By Erin Lynch
Offering a loyalty program for consumers who shop with you online or in a traditional store is not the only way to engage with your customers and gain additional sales. It can also happen when shoppers visit your site through apps. Take a look at how some companies gained a boost in conversions after taking part in a loyalty program with the CoffeeTable app.
Data & AnalyticsJan 03, 2013 10:19 PM By Fred Lizza
During the last year, we
Data & AnalyticsDec 28, 2012 10:56 PM By Dan Darnell
Looking back at 2012, a handful of trends have dominated headlines in the ecommerce and retail space. These include the so-called omnichannel experience for consumers across all touchpoints, heightened privacy concerns and the use of big data to increase customer engagement and drive sales. While progress has been made in all three areas, none of them will come to fruition by the end of 2013.
Data & AnalyticsDec 28, 2012 10:39 PM By MCM staff
Mobile messaging analytics, as part of a well-thought out mobile marketing strategy, can help brands and retailers gain actionable business intelligence. They can then use that data to craft push, SMS and mobile email messages that are relevant, add value and are selectively timed.
Posted 22 hours ago
by MCM Staff
Posted 22 hours ago