MULTICHANNEL MERCHANT » DATA & ANALYTICS
George Clay, principle at Marketing Direct, Inc., said telemarketing, or what he calls
Retailers are finding that when they implement ship-from-store capabilities in the traditional brick-and-mortar store, they are able to fulfill orders that otherwise may have been lost. Here is a look at how Nordstrom, Toys R Us and Macy’s are doing it.
As technology, sales channels, and competition grow, retailers are looking for more efficient ways to not only market the company and products but also to manage workflow and increase productivity in a much more timely manner. One such company is Orvis, who shares its story on the implementation process of Comosoft
A whopping 94% of B2B purchasers surveyed in the 2012 hybris State of B2B Ecommerce study said suppliers need to create an online buying experience as simple as using a B2C website.
The partnership allows online retailers to integrate DYMO Endicia’s powerful USPS shipping capabilities into Ordoro’s larger ecommerce back office platform.
Manual order processing versus automated order processing? What
Holiday shoppers turned Cyber Monday into the biggest spending day ever with online sales growing 30.3 percent over the same period last year, according to cloud-based analytics findings by IBM.
Email presents many opportunities to speak directly to your customers. And since marketers have been at it for a while, it also offers ease of entry. But here’s why email
Kitchen/home goods merchant Williams-Sonoma posted impressive numbers for its third quarter ended Oct. 28, punctuated by a 14.7% rise in direct-to-customer sales and a 16.7% increase in ecommerce revenue. Direct-to-customer sales accounted for 47% of the company’s total third-quarter revenue.
How can marketers create a more favorable shopping experience for consumers this holiday season? Here are a few key tips marketers should keep in mind when it comes to creating a united cross-channel strategy for holiday retail success.