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MULTICHANNEL MERCHANT » DATA & ANALYTICS
Mobile messaging analytics, as part of a well-thought out mobile marketing strategy, can help brands and retailers gain actionable business intelligence. They can then use that data to craft push, SMS and mobile email messages that are relevant, add value and are selectively timed.
Building a multichannel ecosystem without upsetting existing channel relationships is a real challenge that requires balancing the concerns of referral and resale partners with the needs of end-customers. Aside from channel conflict, internal resistance can also make the transition difficult.
While various shipping options such as same-day delivery and in-store pickup are becoming common place for many retailers, the concepts are beginning to change the way consumers shop. Here are a few tips from Shop.org on how to master your fulfillment options to best meet your customers needs.
This holiday season and continued into 2013 could be the year to execute sophisticated target campaigns. But what if you are a family-driven brand worried about protecting your image? Here are four tips that you can take in order to protect your online reputation while reaping the rewards of automation.
Innotrac Corporation announced the results of its latest SmartHub eCommerce benchmark analysis, which was based on a sampling of orders placed in August of this year. The report evaluated over 100 merchants across 56 data points, tracking the entire eCommerce experience from ordering, to shipping, packaging, customer service, and returns.
Intermec, a provider of data capture and information management solutions, announced that an agreement is in the works in which technology and manufacturing firm Honeywell International will acquire Intermec for $600 million. The deal is expected to go through by the end of the second quarter 2013.
In order to keep customer retention, retailers need to focus on customer satisfaction. As retailers become more global, it
. As holiday shopping kicks into full gear, there
George Clay, principle at Marketing Direct, Inc., said telemarketing, or what he calls