Data & Analytics ARCHIVE

How to Make the Most Out of B2B Prospecting Calls  Dec 06, 2012 10:10 PM By MCM staff

George Clay, principle at Marketing Direct, Inc., said telemarketing, or what he calls

Special Delivery  Dec 01, 2012 11:30 AM By Erin Lynch

Retailers are finding that when they implement ship-from-store capabilities in the traditional brick-and-mortar store, they are able to fulfill orders that otherwise may have been lost. Here is a look at how Nordstrom, Toys R Us and Macy’s are doing it.

Case Study: Orvis Moves to Multichannel Media Production System  Dec 01, 2012 10:30 AM By Karlene Lukovitz

As technology, sales channels, and competition grow, retailers are looking for more efficient ways to not only market the company and products but also to manage workflow and increase productivity in a much more timely manner. One such company is Orvis, who shares its story on the implementation process of Comosoft

Study: B2B Purchasers Demand B2C Ecommerce Experience  Nov 29, 2012 8:56 PM By Jim Tierney

A whopping 94% of B2B purchasers surveyed in the 2012 hybris State of B2B Ecommerce study said suppliers need to create an online buying experience as simple as using a B2C website.

Ordoro and DYMO Endicia Launch Streamlined Shipping Platform  Nov 28, 2012 1:43 AM By MCM staff

The partnership allows online retailers to integrate DYMO Endicia’s powerful USPS shipping capabilities into Ordoro’s larger ecommerce back office platform.

Is Automation Right for Your Company?  Nov 27, 2012 9:23 PM By Jim Tierney

Manual order processing versus automated order processing? What

Cyber Monday Sales Reach Record High  Nov 27, 2012 7:05 PM By MCM staff

Holiday shoppers turned Cyber Monday into the biggest spending day ever with online sales growing 30.3 percent over the same period last year, according to cloud-based analytics findings by IBM.

Why Your Email Marketing Needs Power-Packed Data  Nov 20, 2012 1:08 AM By Jim Davidson

Email presents many opportunities to speak directly to your customers. And since marketers have been at it for a while, it also offers ease of entry. But here’s why email

Direct Sales, Ecommerce Key Big 3Q for Williams-Sonoma  Nov 15, 2012 11:03 PM By Jim Tierney

Kitchen/home goods merchant Williams-Sonoma posted impressive numbers for its third quarter ended Oct. 28, punctuated by a 14.7% rise in direct-to-customer sales and a 16.7% increase in ecommerce revenue. Direct-to-customer sales accounted for 47% of the company’s total third-quarter revenue.






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