Data & Analytics ARCHIVE

Privacy Concerns Could Limit Web Sales  Dec 01, 2003 10:30 PM By MCM staff

Privacy concerns could have a “significant negative impact” on online shopping this holiday season, according to a survey by research firm NFO WorldGroup.

Postal Update: PMG Questions Some Commission Proposals  Nov 06, 2003 10:30 PM By MCM staff

(Direct Newsline) Postmaster General Jack Potter called for modifying some of the recommendations of the President

People News  Nov 01, 2003 10:30 PM By MCM staff

Charlottesville, VA-based consumer electronics cataloger Crutchfield Corp. appointed Rick Souder executive vice president, merchandising. Souder was previously

Lists and Prospecting: Norm Thompson Reaps $700,000 in Insert Revenue  Nov 01, 2003 10:30 PM By Paul Miller

Package and catalog inserts have become a growing income stream for multititle mailer Norm Thompson Outfitters. For the fiscal year ended in July, the

Testing, Testing 1,2,3  Nov 01, 2003 10:30 PM By MCM staff

Did you know that testing elements of your catalog creative, offers, promotions, segments, timing, covers is the most cost-effective way to improve sales

Postal Service Reform: Why? And How?  Nov 01, 2003 10:30 PM By Jerry Cerasale

In July the President’s Commission on the U.S. Postal Service issued its recommendation that the agency be reformed, citing the potential loss of first

Privacy Gaffe Costs Victoria’s Secret $50,000  Oct 21, 2003 9:30 PM By Paul Miller


Lists and Prospecting: New Look at Old Names Aids Abbey Press  Oct 01, 2003 9:30 PM By Paul Miller

Religious gifts cataloger Abbey Press used to rely on recency/frequency/monetary value (RFM) analysis to determine which house file names to mail to.

People News  Oct 01, 2003 9:30 PM By MCM staff

New Albany, OH-based cataloger/retailer Too, which sells apparel for girls ages 7-14, appointed Toby Jackson vice president/merchandise manager. Jackson

People News  Sep 01, 2003 9:30 PM By MCM staff

Warren, PA-based apparel and home products cataloger Blair Corp. appointed Cynthia Fields to its board of directors. Fields, currently president of catalog/retail

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