Data & Analytics ARCHIVE

Postal Reform: Don’t Hold Your Breath  Apr 01, 2004 10:30 PM By Paul Miller

After the President’s Commission on the U.S. Postal Service issued its recommendations for reform last July, mailers were optimistic that legislation

people news  Apr 01, 2004 10:30 PM By MCM staff

New Albany, NY-based tween apparel cataloger/retailer Too appointed William May executive vice president/chief operating officer. May was previously president/CEO

Pricing: So Far, So Stable  Apr 01, 2004 10:30 PM By Margery Weinstein

As expected, paper prices have been stable so far this year. But observers offer differing opinions as to when prices will rise, and by how much. Our

Multichannel Prospecting for B-to-B  Apr 01, 2004 10:30 PM By Mark Del Franco

For a large business-to-business cataloger say $500 million in sales a field sales visit costs about five times more than a telemarketing call and 100

PMG Warns of Steep Postal Rate Hike in 2006  Mar 24, 2004 10:30 PM By Paul Miller

In a joint House-Senate hearing on postal reform on March 23, Postmaster General Jack Potter told the panel that if the laws governing the U.S. Postal

Personal Creations Parent Buys Bankrupt Silvo  Mar 07, 2004 10:30 PM By MCM staff

The name and assets of Silvo Hardware Co., the Rolling Meadows, IL-based owner of the Silvo Home & Garden catalog, was sold on March 2 to Creative Catalogs

People News  Mar 01, 2004 10:30 PM By MCM staff

Jonathan Shapiro was named president of Rye, NY-based gifts and home products cataloger Lillian Vernon Corp. He was previously chief strategy officer

People News  Feb 01, 2004 10:30 PM By MCM staff

The Direct Marketing Association announced that president/CEO Robert Wientzen will retire on July 1. An executive search committee consisting of current

BBC America Shop Rules Britannia  Jan 28, 2004 10:30 PM By Margery Weinstein

The sun has set on the Britannia catalog. Having acquired the catalog from TargetDirect in August, New York-based BBC Worldwide Americas (parent company

Lists and Prospecting: Wanted–New B-to-B Prospects  Jan 01, 2004 10:30 PM By Paul Miller

A cataloger of art supplies, Seattle-based Daniel Smith no longer wants to limit its prospecting efforts to artists, art-supplies stores, and galleries.

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