Data & Analytics ARCHIVE

Lists and Prospecting: Norm Thompson Reaps $700,000 in Insert Revenue  Nov 01, 2003 10:30 PM By Paul Miller

Package and catalog inserts have become a growing income stream for multititle mailer Norm Thompson Outfitters. For the fiscal year ended in July, the

Testing, Testing 1,2,3  Nov 01, 2003 10:30 PM By MCM staff

Did you know that testing elements of your catalog creative, offers, promotions, segments, timing, covers is the most cost-effective way to improve sales

Privacy Gaffe Costs Victoria’s Secret $50,000  Oct 21, 2003 9:30 PM By Paul Miller


People News  Oct 01, 2003 9:30 PM By MCM staff

New Albany, OH-based cataloger/retailer Too, which sells apparel for girls ages 7-14, appointed Toby Jackson vice president/merchandise manager. Jackson

Lists and Prospecting: New Look at Old Names Aids Abbey Press  Oct 01, 2003 9:30 PM By Paul Miller

Religious gifts cataloger Abbey Press used to rely on recency/frequency/monetary value (RFM) analysis to determine which house file names to mail to.

Postal Commission Submits Recommendations  Sep 01, 2003 9:30 PM By Paul Miller

On July 31, the President’s Commission on the U.S. Postal Service submitted to President Bush its recommendations for postal reform. The recommendations

People News  Sep 01, 2003 9:30 PM By MCM staff

Warren, PA-based apparel and home products cataloger Blair Corp. appointed Cynthia Fields to its board of directors. Fields, currently president of catalog/retail

People News  Aug 01, 2003 9:30 PM By MCM staff

Portland, ME-based pet supply manufacturer/marketer Planet Dog appointed Luke Pfeifle national account manager. Pfeifle was previously vice president

The CATALOG AGE 100: Bigger and Better  Aug 01, 2003 9:30 PM By Sherry Chiger

If the Catalog Age 100 is any indication, the economy may be on the road to recovery albeit slowly. Sixty of the companies on this year’s list

Postal Commission Recommends Changes to USPS  Jul 16, 2003 9:30 PM By Paul Miller

Washington–The Bush Administration

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