Data & Analytics ARCHIVE

Portal power: Industry-specific portals offer an alternative to going it alone  Apr 01, 2000 10:30 PM By Bob Woods

Several years ago, consumer marketers eagerly joined online malls in the belief that, like their real-world counterparts, the malls would draw additional

PRICE COUNTS…  Apr 01, 2000 10:30 PM By MCM staff

Among more than 500 Internet users surveyed by PricewaterhouseCoopers, more than half ranked price as the most important factor when shopping for media

POSTAL RATE CASE: Off and…stumbling  Apr 01, 2000 10:30 PM By Paul Miller

Mailers seek to postpone rate caseJust a few weeks after the current postal rate case began in February, a consortium of organizations and mailers – including

Preparing a b-to-b e-mail campaign  Apr 01, 2000 10:30 PM By MCM staff

Compared to the consumer e-mail market, which is still hampered by too few subscriber-based e-mail lists and too many privacy issues, the business-to-business

POSITIONING: Bullock & Jones facelift?  Apr 01, 2000 10:30 PM By Mark Del Franco

Is the venerable Bullock & Jones showing its age? Having closed its landmark San Francisco store in February, the $14 million menswear cataloger – which

Pondering postal price hikes  Mar 01, 2000 10:30 PM By MCM staff

This month’s questionHow will the proposed postal rate hike affect your catalog circulation and projections?Not surprisingly, most of the small catalogers

Postal reform: Will it take a fire?  Mar 01, 2000 10:30 PM By Robert Edmund

It’s a given that conventional mailboxes will be a lot less crowded in the new millennium. Consider the following items:The Internet could eventually

Postal horror story  Mar 01, 2000 10:30 PM By Kelly Standridge

I would like to bring to your attention my recent experience with the Postal Service, specifically the Washington, DC, bulk mail center (BMC). We sent

POSTAL: Rate hike outrage…  Mar 01, 2000 10:30 PM By Paul Miller

Near-15% postage increase proposal has mailers up in armsFor several months, the U.S. Postal Service had warned that it would propose a rate hike for

Playing by the numbers  Feb 01, 2000 10:30 PM By MCM staff

This month’s questionDo you plan to be more aggressive with your catalog circulation for 2000?Who knows if the small catalogers we spoke to this month






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