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Data & Analytics ARCHIVE

Shepler’s Sets Aggressive Goals, Meets 2012 Operational Challenges  Oct 30, 2012 10:58 PM By Ellen Shannon

Doug Smith, vice president of operations at Shepler

How the Customer and Service Rep Relationship is Changing  Oct 30, 2012 10:06 PM By Kelsey Cox

With the advent of social media and advancement of mobile technologies, the way customers connect with brands has fundamentally changed over the past couple years. The folks at Avaya have pieced together a visual study they conducted that breaks down a wide range of channels consumers currently use to interact with businesses.

USPS Announces 2013 Mailing Promotions  Oct 29, 2012 10:15 PM By Jim Tierney

The U.S. Postal Service has released its promotions calendar for 2013

Seizing the Opportunity from Digital Disruption #FORRForum  Oct 26, 2012 9:30 PM By Tim Parry

At Forrester’s inaugural Forum For eBusiness & Channel Strategy Professionals, speakers are debating the role that digital disruption will play in eBusiness. Here are a sampling of tweets from Day 1 of the Forum, which began Oct. 25 in Chicago.

Tweets from Conversion Conference Ft. Lauderdale  Oct 19, 2012 1:43 AM By MCM staff

Tweets from Conversion Conference #convcon The Conversion Conference was held Oct. 9-10, 2012 in Ft. Lauderdale, FL. Here is a sampling of tweets from the conference. Storified by MultichannelMerchant

Storify: Tweets from #DMA12, Part 1  Oct 16, 2012 4:48 PM By MCM staff

Tweets from #DMA12 part 1 October 13, 14 and 15, 2012 tweets from DMA Annual Storified by MultichannelMerchant

More Ways to Manage the Complexity of Site Search  Oct 03, 2012 11:45 PM By Terry Costa

In our previous article on understanding the complexities of managing site search and navigation, we explained how to optimize search across different mobile devices, monitor keyword search terms, and conduct A/B testing. We

#shoporg12 Storified: The Day 1 Tweets  Sep 12, 2012 6:08 PM By MCM staff

#shoporg12 Day 1 Here’s a collection of tweets by attendees of the Shop.org Summit in Denver on Sept. 11, 2012. Storified by Tim Parry

How to Optimize for Big Data  Aug 30, 2012 9:01 PM By Arthur Sweetser

Marketers need to step up to the challenges of Big Data to claim its rewards. Here

Dissecting High Homepage Bounce Rates  Aug 28, 2012 6:25 AM By Mark Simpson

Knowing that the homepage is often a website’s first date with the visitor






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