Data & Analytics ARCHIVE

Dissecting High Homepage Bounce Rates  Aug 28, 2012 6:25 AM By Mark Simpson

Knowing that the homepage is often a website’s first date with the visitor

How to Deliver the Perfect Crosschannel Experience  Aug 16, 2012 12:00 AM By Larry Kavanagh

The combination of marketing and transaction channels creates hundreds of ways a shopper can get lost, confused, or frustrated, which means that you lose the sale. Spend some time preparing a better crosschannel experience and you

3 Ways to Managing the Complexity of Site Search  Aug 12, 2012 5:38 AM By Terry Costa

Now that more consumers rely on the search box as a means of browsing your online storefront, site search has become an even more critical feature for online merchants. Particularly with the rise of mobile devices and tablets, customers expect to find their product quickly, and a short and swift path once they arrive at your site to get to the

7 Steps to Avoid Shopping Cart Abandonment  Aug 11, 2012 6:34 PM By Al Pascale

As you dive into the analytics, you notice that there are too many potential customers abandoning their shopping carts. There are ways you can take to drive up sales and significantly reduce shopping cart abandonment. Here are seven steps that we recommend to our clients that have been proven to work.

How to Make Live Chat Work for You  Aug 02, 2012 1:16 AM By Erin Lynch

When it

Meet the 2012 MCM Awards Judges  Jul 31, 2012 7:55 PM By Erin Lynch

Geoff Batrouney Geoff is the executive vice president, of Estee Marketing Group, a company that specializes in List Management, List Brokerage, campaign/donor analyses, Insert Media Management and Brokerage covering all aspects of …

3 Priorities for Effective Drop Shipping  Jul 25, 2012 2:52 AM By MCM staff

Allowing vendors to ship merchandise directly to a retailer

5 Ways to Drive Brand Effectiveness with Social Media  Jul 24, 2012 12:54 AM By Erin Lynch

Social media branding is more important now than it ever was before especially since a 2012 Nielson Global Survey revealed that more than half of the respondents

Google Announces the Launch of New Free Products  Jul 12, 2012 12:23 AM By Erin Lynch

Google unveils beta versions of new products including Google Trusted Stores, which could boost your sales ratings, and Mobile App Analytics, which could help analyze just how well your mobile app is doing.

Catalog Mailers Need to Address Congress Regarding H.R. 2309  Jul 02, 2012 10:22 PM By Terri Alpert

As CEOs, our job is to manage the risks and the potential rewards for our organizations. It is what our stakeholders require of us. We have the power to prevent another significant rate shock, and all the destruction it will bring. No one will do it for us.






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