MULTICHANNEL MERCHANT » DATA & ANALYTICS
Knowing that the homepage is often a website’s first date with the visitor
The combination of marketing and transaction channels creates hundreds of ways a shopper can get lost, confused, or frustrated, which means that you lose the sale. Spend some time preparing a better crosschannel experience and you
Now that more consumers rely on the search box as a means of browsing your online storefront, site search has become an even more critical feature for online merchants. Particularly with the rise of mobile devices and tablets, customers expect to find their product quickly, and a short and swift path once they arrive at your site to get to the
As you dive into the analytics, you notice that there are too many potential customers abandoning their shopping carts. There are ways you can take to drive up sales and significantly reduce shopping cart abandonment. Here are seven steps that we recommend to our clients that have been proven to work.
Geoff Batrouney Geoff is the executive vice president, of Estee Marketing Group, a company that specializes in List Management, List Brokerage, campaign/donor analyses, Insert Media Management and Brokerage covering all aspects of …
Allowing vendors to ship merchandise directly to a retailer
Social media branding is more important now than it ever was before especially since a 2012 Nielson Global Survey revealed that more than half of the respondents
Google unveils beta versions of new products including Google Trusted Stores, which could boost your sales ratings, and Mobile App Analytics, which could help analyze just how well your mobile app is doing.
As CEOs, our job is to manage the risks and the potential rewards for our organizations. It is what our stakeholders require of us. We have the power to prevent another significant rate shock, and all the destruction it will bring. No one will do it for us.