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MULTICHANNEL MERCHANT » DATA & ANALYTICS
With the new year and new budget assessments upon us, this is a critical time for merchants to assess and reevaluate their strengths and opportunities. Marketers may experience many stages of resolutions, but to truly reap the benefits of 2014, all the following outlined should be realized.
As consumers tap and swipe at the portable screens that command so much of their attention, they leave data fingerprints that reveal their wants and needs. Action analytics helps marketers read these data trails to better understand their customers and, ultimately, give them the best possible mobile experience.
Target has confirmed it is aware of unauthorized access to payment card data that may have impacted certain guests making credit and debit card purchases in its U.S. stores.
With the help of Bluetooth technology, shoppers can now tailor their shopping experience inside one of 254 Apple stores throughout the United States, through the new iBeacon mobile app.
As merchants continue to focus on improving customer loyalty moving into 2014, many are adopting Master Data Management technology in order to create a more rich and satisfying shopping experience across all channels. However, in order to achieve this and capitalize on peak buying seasons, retailers must gain greater control over product information and other master data in order to achieve omnichannel success.
Omnichannel, customer-centric, social, and big data filled the headlines in 2013. So, what will the latest buzzwords and game changers be in 2014? While there won’t be any surprises, a few trends will expire in 2014, and a few will be forced further into the lime light.
The terms omnichannel and multichannel are more often than not used all too frequently and often interchangeably in the ecommerce world. However, have two completely different meanings. Here is a breakdown of what they mean and how you can use both, separately, to execute them flawlessly in order to create the best ecommerce brand.
The top merchants continue to improve on adopting best practices in their shopping cart recovery tactics, but Listrak says there are a surprising number who are clearly missing opportunities, and literally leaving money on the table.
It’s easy to fall into the trap of gathering all kinds of data because you don’t want to miss an opportunity. In fact, there are really just a handful of data points to keep an eye on this holiday season.
Black Friday and Cyber Monday are quickly approaching and how you handle your website this season could make or break your holiday sales. Here are eight tips that will help you make smart marketing decisions such as real-time web personalization that will help create a better online experience for your customers through this joyful yet stressful time of year.
by George Chang
Posted 2 days ago
Posted 2 days ago