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MULTICHANNEL MERCHANT » DATA & ANALYTICS
Omnichannel, customer-centric, social, and big data filled the headlines in 2013. So, what will the latest buzzwords and game changers be in 2014? While there won’t be any surprises, a few trends will expire in 2014, and a few will be forced further into the lime light.
The terms omnichannel and multichannel are more often than not used all too frequently and often interchangeably in the ecommerce world. However, have two completely different meanings. Here is a breakdown of what they mean and how you can use both, separately, to execute them flawlessly in order to create the best ecommerce brand.
The top merchants continue to improve on adopting best practices in their shopping cart recovery tactics, but Listrak says there are a surprising number who are clearly missing opportunities, and literally leaving money on the table.
It’s easy to fall into the trap of gathering all kinds of data because you don’t want to miss an opportunity. In fact, there are really just a handful of data points to keep an eye on this holiday season.
Black Friday and Cyber Monday are quickly approaching and how you handle your website this season could make or break your holiday sales. Here are eight tips that will help you make smart marketing decisions such as real-time web personalization that will help create a better online experience for your customers through this joyful yet stressful time of year.
Big data has become quite the buzzword in all facets of omnichannel selling. It’s being used in both the front- and back-end of operations, in the marketing department, and site design all in the name of boosting customer engagement and increasing sales. In this executive summary from Multichannel Merchant, you will learn: How big data […]
Loyalty programs are becoming increasingly popular among retailers and consumers alike. However, as more and more consumers are opting in to these types of programs, over 30% of shoppers say the amount of personal information requested by a merchant is a major factor when considering signing up for a loyalty program or not.
While some merchants say the Marketplace Fairness Act could put them out of business, one industry expert shared his thoughts on what the true cost the MFA will be for retailers.
Customers are more empowered than ever before. They can easily access information to make better buying decisions, shop with companies around the globe, and share their experience with millions. They can do all of this without leaving their easy chair. Here are six ways to improve the customer experience.
Here’s the challenge: no clicks are generated when a brick-and-mortar shopper steps into a store or stops at a display, and data capture is not simple or straightforward. How do retailers address this?