Operations Summit

Subscribe


 

Data & Analytics ARCHIVE

The Social, Local, and Mobile Mom  Jun 06, 2013 3:59 PM By Erin Lynch

Ten years ago moms weren’t as digitally connected as they are now, spending only about one hour online a day versus more than three hours a day in 2012. When it comes to brand engagement and brand education, moms are now more likely than ever before to use social media and mobile devices to learn about the products they are interested in.

3 Quick Tips to Prepare for the Holiday Rush  Jun 06, 2013 11:37 AM By Daniela Forte

The holiday shopping season will be approaching before we know it and if you are expecting an increase in traffic, Chris Kivlehan, vice president of account management for INetU, offered some hosting musts to prepare for the rush.

10 Tips on SEO Tactics  Jun 06, 2013 9:39 AM By Daniela Forte

SEO is an important part of customer engagement and brand recognition. Adam Audette, president of Rimm-Kaufman Group offered these 10 tips on tried and true SEO tactics.

UserTesting.com Launches Enterprise Full-Service Testing Platform  Jun 05, 2013 9:57 AM By Erin Lynch

With access to over one million testers, UserTesting.com now offers usability testing designed for large businesses and retailers, complete with advanced targeting, expanded recruiting, live intercepts, moderated testing, quantitative metrics, and research and reporting services.

Google Revamping Shopping Experience through Analytics  May 30, 2013 5:48 PM By Erin Lynch

Google has signed on to a multiyear partnership with STELLAService which will allow consumers to access ratings and reviews of various online retailers.

Corporate Buyers Expect Online Spending to Increase  May 29, 2013 4:29 PM By Daniela Forte

Acquity Group’s 2013 State of B2B Procurement Study discovers 40% of corporate buyers spend at least half of their procurement budget online, but many suppliers lack the online capabilities they demand.

Key Tools to Target Audience Data Analysis  May 16, 2013 2:47 PM By Daniela Forte

In this video by R2Integrated, a digital marketing and technology firm discusses the importance of conducting offline and online research and reviewing big data analytics to reveal a deeper layer of information on the triggers and motivations of potential customers, according to a press release.

L’Oreal USA Gains Purchasing Power With IBM  May 15, 2013 3:17 PM By Daniela Forte

IBM (NYSE: IBM) announced today a major three-year agreement with L’Oreal USA for expert procurement services using an advanced cloud analytics solution that will transform the way L’Oreal USA buys from its network of North American suppliers. The new services will enable the company to bring beauty products to consumers more quickly and efficiently.

Ron Johnson Saga Showed Why Data Still Matters  May 15, 2013 1:44 AM By Steve Wellen

Making business decisions that are based on gut-instinct rather than data is like trying to pick stocks based on how you like a shirt you bought at a some store back in February.

3 Tips to Spring Clean Your Ecommerce Strategy  May 14, 2013 2:44 PM By Fred Lizza

Spring is the perfect time of year for small-to-medium size multichannel merchants to identify new ways to streamline their business operations and improve go-to-market programs. A good spring cleaning is in order as part of a solid plan that will attract new and repeat customers, allowing businesses to enjoy strong sales heading into the summer […]






© 2014, Access Intelligence, LLC. All rights reserved.