Subscribe


 

Personalization & Segmentation ARCHIVE

How to Make the Zero Moment of Truth Work for You  Mar 27, 2013 7:47 PM By Mark Simpson

When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.

China Consumer’s Go Mobile  Mar 18, 2013 3:05 PM By Erin Lynch

If you are thinking about bringing your brand to China in the near future, the most effective way to engage Chinese shoppers is through mobile, according to an infographic from the Alibaba Group. The use of mobile is so high that while sales in China are predicted to hit $15.7 billion in 2013, by 2015 it will skyrocket to nearly $42 billion.

How to Deliver a Better Experience to Today’s Multi-touch Shopper  Mar 11, 2013 2:20 PM By Jonathan Levitt

Instead of fearing the omnichannel consumer, retailers should embrace them to deliver the type of shopping experience they want. Here’s why ignoring or fearing omnichannel shoppers will only result in lost sales.

Tablet Users are Looking for the Physical World Experience  Feb 27, 2013 12:10 AM By Erin Lynch

Tablet users are now becoming one of the biggest forces to capture within the ecommerce world, but unfortunately only 7% of retailers are prepared to serve them. In this article you will learn a few tips from some of the speakers who focused on tablet use during the 2013 eTail West conference.

The Shopping Trends of the Working Consumer  Feb 13, 2013 1:55 PM By MCM staff

Online shoppers are finding more and more ways to shop than ever before. They are using smartphones, tablets, traditional PCs, and most often, a combination of the three. This modern shopper is ready to buy whenever and wherever they chose, even if it means while at work. In this infographic from Monetate, the ecommerce personalization company, you will see the various trends of this shopper including the days and times of the week they shop, and the types of devices they use to make online purchases.

Why Your Email Marketing Needs Power-Packed Data  Nov 20, 2012 1:08 AM By Jim Davidson

Email presents many opportunities to speak directly to your customers. And since marketers have been at it for a while, it also offers ease of entry. But here’s why email

How to Increase Email Response Rates  Apr 13, 2012 2:25 AM By MCM staff

Even though email marketing still the top driver for ecommerce, email messages can easily get lost amid the inbox clutter. So we asked 12 b-to-b and b-to-c email marketing experts the following question: What are you doing to increase email response rates? Here are their answers.

Catalog Critique: A Look at the February 2012 J.C. Penney Look Book  Feb 10, 2012 12:49 AM By MCM staff

Is it a well-executed store-driver, or a poorly-produced web-driver? And is it digitally-friendly, or an iPad eyesore? Everyone has an opinion about the new J.C. Penney look book that hit 14 million mailboxes right after the merchant announced its new brand identity last month. So here’s seven critiques from Multichannel Merchant’s staff and its contributing writers.

Ernie Schell’s Guide to SaaS Provider and Systems  Nov 17, 2011 4:17 AM By Ernie Schell

Here

Order Management Systems Directory 2011  Jul 01, 2011 9:30 PM By MCM staff

2011 Order Management Systems Directory






© 2014, Access Intelligence, LLC. All rights reserved.