Personalization & SegmentationApr 10, 2013 2:29 PM By Kelly Ford
In order to maximize the value of digital experiences, marketers need to embrace one of the most effective ways to shape customer experience: well-placed, well-timed, online videos.
Personalization & SegmentationApr 09, 2013 9:23 PM By Daniela Forte
Do you know your customers? Keeping your customers may be as challenging as gaining one. But you can drive revenue by using past purchasing history to create targeted relevant messages. Timing is essential when it comes to providing the right information. Tapping into invaluable order data is the first step, according to a blog post by Bronto.com. From there, how do you determine content and messaging?
Personalization & SegmentationApr 02, 2013 8:43 PM By Daniela Forte
Survey results from MyBuys and the e-tailing group reveal customer-centric marketing – the ability to engage consumers in one-to-one conversations across the customer lifecycle and all touch points – increases buyer readiness, engagement and sales activity, according to a press release from the e-tailing group.
Personalization & SegmentationMar 27, 2013 7:47 PM By Mark Simpson
When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.
Personalization & SegmentationMar 18, 2013 3:05 PM By Erin Lynch
If you are thinking about bringing your brand to China in the near future, the most effective way to engage Chinese shoppers is through mobile, according to an infographic from the Alibaba Group. The use of mobile is so high that while sales in China are predicted to hit $15.7 billion in 2013, by 2015 it will skyrocket to nearly $42 billion.
Personalization & SegmentationMar 11, 2013 2:20 PM By Jonathan Levitt
Instead of fearing the omnichannel consumer, retailers should embrace them to deliver the type of shopping experience they want. Here’s why ignoring or fearing omnichannel shoppers will only result in lost sales.
Personalization & SegmentationFeb 27, 2013 12:10 AM By Erin Lynch
Tablet users are now becoming one of the biggest forces to capture within the ecommerce world, but unfortunately only 7% of retailers are prepared to serve them. In this article you will learn a few tips from some of the speakers who focused on tablet use during the 2013 eTail West conference.
Personalization & SegmentationFeb 13, 2013 1:55 PM By MCM staff
Online shoppers are finding more and more ways to shop than ever before. They are using smartphones, tablets, traditional PCs, and most often, a combination of the three. This modern shopper is ready to buy whenever and wherever they chose, even if it means while at work. In this infographic from Monetate, the ecommerce personalization company, you will see the various trends of this shopper including the days and times of the week they shop, and the types of devices they use to make online purchases.
Personalization & SegmentationNov 20, 2012 1:08 AM By Jim Davidson
Email presents many opportunities to speak directly to your customers. And since marketers have been at it for a while, it also offers ease of entry. But here’s why email
Personalization & SegmentationApr 13, 2012 2:25 AM By MCM staff
Even though email marketing still the top driver for ecommerce, email messages can easily get lost amid the inbox clutter. So we asked 12 b-to-b and b-to-c email marketing experts the following question: What are you doing to increase email response rates? Here are their answers.