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Personalization & Segmentation ARCHIVE

Order Management Systems Directory 2011  Jul 01, 2011 9:30 PM By MCM staff

2011 Order Management Systems Directory

Recording customers in motion  Jan 01, 2007 10:30 PM By MCM staff

During the next five years, retail store sales are projected to grow by 2.4%. In contrast, e-commerce sales are expected to climb by 13%-14%. Equally

The Ecommerce Management is Underway  May 15, 2005 9:30 PM By Lauren Freedman

The race is on! Results of The E-tailing Group’s Fourth Annual Merchant Survey, along with findings from the past three years, show the pace of e-commerce

Testing, Testing 1,2,3  Nov 01, 2003 10:30 PM By MCM staff

Did you know that testing elements of your catalog creative, offers, promotions, segments, timing, covers is the most cost-effective way to improve sales

Management Software Review: A Year of Competitive Change  Jul 01, 2003 9:30 PM By Curt Barry

After two years of sluggish software sales, we are finally starting to see catalog companies investing in new systems. Luckily for them, during the past

Apropos Ascending  Feb 01, 2002 10:30 PM By Ernie Schell

Multichannel marketing is hot these days, but few systems vendors make the required commitment to enable retail, Internet, and catalog sales equally.

Working Gear  Sep 01, 2001 9:30 PM By Ernie Schell

Measurements are the lifeblood of all successful direct-to-customer businesses. Knowing what data to measure, what analytical tools to use, and then using






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