In the current environment of rising postage and paper costs, mailers must understand the key metrics of its house file counts. But what’s the best way to go about that?
It’s one thing to segment customers by behavior most merchants do. It’s another to sort them by origin. But that may be just as important for a multichannel
Vin Gupta is out as CEO of the InfoGroup list-and-data conglomerate.
Gupta resigned from the position last Wednesday as part of a litigation settlement with shareholders. Gupta, who stepped down as InfoGroup
Are you segmenting your buyer file by original sources like web, retail and phone? It may also make sense to look at some of the non-buyers on your database
You may think direct mail circulation took a hit in the past year. But it
If an item is both out of stock on your e-commerce site and not available for in-store pickup, does this mean you’ve lost a chance to win that customer? If you set up your Web site right, you can offer to send an e-mail letting that customer know the item is back in stock
You know those automated phone prompts, the ones that tell you to press “1″ to speak with a customer service rep? As convenient as they are for the consumer, they could also do damage when it comes to classifying your customers. Here’s why you need to retool those systems
Have you made your list and checked it twice? Nope? Uh oh. If you haven’t set up your holiday e-mail strategy yet, you may be too late
The USPS says those affected by Hurricane Katrina can now receive mail again. But are your Louisiana and Gulf Coast customers still living there? And if they returned, are they ready to buy? Here for four things to consider before you start mailing again to those areas
Want to unclutter your list? Then study it, for the solution is right there in front of you. All you have to do is find the leads most likely to convert and become high-volume customers
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Posted 5 days ago