Lists & Data – Business-14-05-2013 ARCHIVE

Gender bender: mixed-apparel buyers show slip  Jul 01, 2006 9:30 PM By Sherry Chiger

With 14.5 million 12-month buyers available for rental or exchange during the first quarter of 2006, mixed-gender apparel catalogs those selling clothes

Show Me the Data: Get the Payoff from Your Profiling  Jun 30, 2006 9:07 PM By Bill Singleton

What are you getting when you send introductory offers of free trials, no shipping charges, or special interest rates to your business prospects? Are you getting the highest payoff for your efforts?

Targeting Your B-to-B Lead-Generation Efforts  Jun 30, 2006 9:01 PM By MCM staff

When searching for prospects to buy your products or services, you want to find companies that have a problem for which you have the solution.

Why You Should Consider Vendor-Exclusive Catalogs  Jun 30, 2006 8:57 PM By Jim Coogan

Buyers aren

List Providers Just as Liable for Deceptive Marketing  Jun 22, 2006 12:17 AM By Tim Parry

Note to list brokers, list managers, and list providers: Get to know the business you are providing names to, because you can be held responsible for any laws your client may violate.

The great outdoors catalog universe  Jun 01, 2006 9:30 PM By Sherry Chiger

Buyers of outdoor apparel, sporting goods, and recreational gear are active in more ways than one. The universe of 12-month active customers of outdoors

Not much March madness  Jun 01, 2006 9:30 PM By Sherry Chiger

This was a boffo first quarter in terms of consumer catalog volume, according to Catalog Tracker. The service of Greenwich, CT-based list services firm

Time for a change?  Jun 01, 2006 9:30 PM By Tim Parry

If it ain’t broke, don’t fix it: We’ve all heard that adage. But sometimes it’s tough to tell whether something is broken until it’s far too late for

InfoUSA to Acquire Mokrynskidirect  May 24, 2006 10:54 PM By Mark Del Franco

The consolidation in the list industry continues. Six months after buying Peterborough, NH-based list firm Millard Group, Omaha, NE-based InfoUSA is at it again

Time to Consider Comailing?  May 22, 2006 11:19 PM By Jim Coogan

The good news: Comailing your catalog reduces your postage dramatically, which can enable you to prospect more, allow you to mail deeper into your house file, or simply improve your bottom line. The better news: printers are changing their mail pooling requirements to allow many more catalogers to save via comailing.

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