MULTICHANNEL MERCHANT » LISTS & DATA - BUSINESS-14-05-2013
There’s been a fair amount of tumult within the list industry recently. But neither consolidation among providers
What are you getting when you send introductory offers of free trials, no shipping charges, or special interest rates to your business prospects? Are you getting the highest payoff for your efforts?
When searching for prospects to buy your products or services, you want to find companies that have a problem for which you have the solution.
Note to list brokers, list managers, and list providers: Get to know the business you are providing names to, because you can be held responsible for any laws your client may violate.
Buyers of outdoor apparel, sporting goods, and recreational gear are active in more ways than one. The universe of 12-month active customers of outdoors
This was a boffo first quarter in terms of consumer catalog volume, according to Catalog Tracker. The service of Greenwich, CT-based list services firm
If it ain’t broke, don’t fix it: We’ve all heard that adage. But sometimes it’s tough to tell whether something is broken until it’s far too late for
The consolidation in the list industry continues. Six months after buying Peterborough, NH-based list firm Millard Group, Omaha, NE-based InfoUSA is at it again
The good news: Comailing your catalog reduces your postage dramatically, which can enable you to prospect more, allow you to mail deeper into your house file, or simply improve your bottom line. The better news: printers are changing their mail pooling requirements to allow many more catalogers to save via comailing.