Lists & Data – Business-14-05-2013 ARCHIVE

Timing is Everything with Trigger Data  May 22, 2006 11:13 PM By Darren Amato

Life-changing events

Data Strategies: Six Steps for Defining Growth Strategies  May 22, 2006 11:07 PM By Gina Valentino

You attend a lot of meetings. The question always come up,

Lenser: Drop Your Bottom 20%  May 22, 2006 11:01 PM By Tim Parry

If you ask John Lenser, the old adage “You can lead a horse to water, but you can’t make him drink” applies directly to the unique names you are prospecting to. You can mail to every name you rent, but some of those prospects will never respond.

ACCM Show Daily: B-to-bers Love Co-op Databases Too  May 10, 2006 4:48 PM By Mark Del Franco

Chicago–Consumer catalogers have embraced co-operative databases for years. Business-to-business marketers are finally following suit.

ACCM Show Daily: Learning from Circulation History  May 09, 2006 9:25 AM By Tim Parry

Chicago–If you don

Market snapshot: Gifts catalogs maintain a collection of buyers  May 01, 2006 9:30 PM By Sherry Chiger

Despite significant consolidation during the past few years the acquisition of Signals and Wireless by the parent company of Art & Artifact, for instance,

February’s catching up  May 01, 2006 9:30 PM By Sherry Chiger

Used to be that the number of consumer catalogs received plummeted between January at one time the most voluminous month of the year and February. This

Beyond the basic model  May 01, 2006 9:30 PM By Tim Parry

Modeling has come a long way beyond the good old recency/frequency/monetary value (RFM). Thanks in no small part to the rise of cooperative databases,

Live from Direct Media Co-op: Rules of Co-op Database Engagement  Apr 27, 2006 5:50 AM By Sherry Chiger

White Plains, NY

Take action on data  Apr 01, 2006 10:30 PM By Tim Parry

In a world of algorithms, linear models, and neural network models, multichannel merchants often ask the same question: Now that we have data on our customers,






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