MULTICHANNEL MERCHANT » LISTS & DATA - BUSINESS-14-05-2013
In a world of algorithms, linear models, and neural network models, multichannel merchants often ask the same question: Now that we have data on our customers,
Thanks in part to the growth of the small office/home office (SOHO) marketplace, the house file universe of office supplies catalogers has risen steadily
Between November and December, the number of consumer catalogs received by Catalog Tracker declined sharply much more sharply than it had the previous
Before the Welcome Wagon arrives at a new homeowner’s door, the refinancing offers are already in their mailboxes. For that matter, so are the credit-card
It’s a fertile period in the gardening market, as the sector has enjoyed significant growth in terms of active buyers during the past 12 months. New York-based
Hopefully Catalog Tracker left a gift of PowerBars and Gatorade for its postal carriers. In November the service of Greenwich, CT-based list services
Proper integration of pertinent marketing data for effective and efficient direct marketing campaigns is essential, not only to the success of each campaign but also to the ongoing viability of your company
A survey of clients from Hackensack, NJ-based list services firm Mokrynskidirect indicates that
Long before he became president of Algonquin, IL-based consultancy Singleton Marketing, Bill Singleton worked as a part-time express courier while in school. Often he would deliver to one company a dozen overnight letters from one sender.
A recent study from Broomfield, CO-based Abacus and its Abacus B2C Alliance proves false the belief that catalogs mailed into store trade areas cannibalize store sales. In fact, the opposite seems to be true.