Clothes may make the man, but the men’s clothing segment doesn’t make up much of the catalog house file universe. Names from mailers that sell exclusively
Between November and December, the number of consumer catalogs received by Catalog Tracker declined sharply much more sharply than it had the previous
Before the Welcome Wagon arrives at a new homeowner’s door, the refinancing offers are already in their mailboxes. For that matter, so are the credit-card
Thanks in part to the growth of the small office/home office (SOHO) marketplace, the house file universe of office supplies catalogers has risen steadily
Hopefully Catalog Tracker left a gift of PowerBars and Gatorade for its postal carriers. In November the service of Greenwich, CT-based list services
It’s a fertile period in the gardening market, as the sector has enjoyed significant growth in terms of active buyers during the past 12 months. New York-based
Proper integration of pertinent marketing data for effective and efficient direct marketing campaigns is essential, not only to the success of each campaign but also to the ongoing viability of your company
A survey of clients from Hackensack, NJ-based list services firm Mokrynskidirect indicates that
Long before he became president of Algonquin, IL-based consultancy Singleton Marketing, Bill Singleton worked as a part-time express courier while in school. Often he would deliver to one company a dozen overnight letters from one sender.
A recent study from Broomfield, CO-based Abacus and its Abacus B2C Alliance proves false the belief that catalogs mailed into store trade areas cannibalize store sales. In fact, the opposite seems to be true.
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