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Lists & Data – Business-14-05-2013 ARCHIVE

Take action on data  Apr 01, 2006 10:30 PM By Tim Parry

In a world of algorithms, linear models, and neural network models, multichannel merchants often ask the same question: Now that we have data on our customers,

Office supplies market hard at work  Mar 01, 2006 10:30 PM By Sherry Chiger

Thanks in part to the growth of the small office/home office (SOHO) marketplace, the house file universe of office supplies catalogers has risen steadily

Anticlimactic end to 2005  Mar 01, 2006 10:30 PM By Sherry Chiger

Between November and December, the number of consumer catalogs received by Catalog Tracker declined sharply much more sharply than it had the previous

Pulling the trigger  Mar 01, 2006 10:30 PM By Tim Parry

Before the Welcome Wagon arrives at a new homeowner’s door, the refinancing offers are already in their mailboxes. For that matter, so are the credit-card

Giving the gift of free shipping  Feb 01, 2006 10:30 PM By Sherry Chiger

Hopefully Catalog Tracker left a gift of PowerBars and Gatorade for its postal carriers. In November the service of Greenwich, CT-based list services

Gardening sector in bloom  Feb 01, 2006 10:30 PM By Sherry Chiger

It’s a fertile period in the gardening market, as the sector has enjoyed significant growth in terms of active buyers during the past 12 months. New York-based

Integrating Data: Tough but Necessary  Jan 17, 2006 5:43 PM By MCM staff

Proper integration of pertinent marketing data for effective and efficient direct marketing campaigns is essential, not only to the success of each campaign but also to the ongoing viability of your company

Mokrynskidirect Survey: Holiday Sales Better Than Expected  Jan 09, 2006 9:50 PM By MCM staff

A survey of clients from Hackensack, NJ-based list services firm Mokrynskidirect indicates that

Flight Your Mail to Get It Delivered  Jan 09, 2006 9:46 PM By MCM staff

Long before he became president of Algonquin, IL-based consultancy Singleton Marketing, Bill Singleton worked as a part-time express courier while in school. Often he would deliver to one company a dozen overnight letters from one sender.

Abacus Indicator: Catalogs Create, Rather Than Cannibalize, Store Sales  Jan 09, 2006 9:44 PM By MCM staff

A recent study from Broomfield, CO-based Abacus and its Abacus B2C Alliance proves false the belief that catalogs mailed into store trade areas cannibalize store sales. In fact, the opposite seems to be true.






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