Lists & Data – Business-14-05-2013 ARCHIVE

Maximizing Multibuyers  Jan 09, 2006 9:36 PM By Michelle Houston


How to Analyze Your Holiday Response  Jan 04, 2006 1:26 AM By George Hague

Now that the holiday season is over, it

The catalogs are coming!  Jan 01, 2006 10:30 PM By Sherry Chiger

After months of year-over-year decreases or minimal increases in volume, Catalog Tracker saw a double-digit increase in the number of consumer catalogs

USPS helps keep catalogs coming  Jan 01, 2006 10:30 PM By John Fischer

Consumers spend an average of $7,100 in the weeks following a move, according to Boston-based Atlantic Marketing Research. That adds up fast when you

Gazing into Marketing’s Crystal Ball: Managing Analytics  Dec 19, 2005 9:17 PM By Scott Cone

Marketers that effectively use analytics have a lot in common with fortune-tellers: They can

The Ever-Changing Point of Sale: Multichannel Considerations for the Retail-Centric Organization  Dec 19, 2005 9:06 PM By Larry Daniel

In the previous article of this series,, we argued that consumer expectations for retailers are rising. To respond successfully, retailers of the future have to dovetail their products and services into a multichannel format, and they need to connect to the consumer using an increasing array of marketing communications to convey a sincere interest in a lifetime relationship. To that end, we examined how retail-centric organizations could use trade-area analysis to determine improved retail/catalog and retail/online strategies.

Success Story: Modeling Prospects  Dec 19, 2005 8:56 PM By MCM staff

One of our clients, a multichannel merchant of high-end home decor that uses the co-op databases and vertical files aggressively, had an all-too-common problem: Mailing about 5 million-6 million prospecting names annually, it was seeing performance fall off as well as shrinking prospecting universes on continuations.

Three Rules of Thumb for Developing Circ Plans  Dec 19, 2005 8:27 PM By MCM staff

When developing a circulation plan, you want to balance mailings to your house file with the desired level of prospecting in order to maintain profitability, according to Bethany Beach, DE-based consultant Steve Lett. To that end, here are a few rules of thumb to consider:

The Ever-Changing Point of Sale: Multichannel Considerations for the Retail-Centric Organization  Dec 12, 2005 8:39 PM By Larry Daniel

Historically, retailers have lived or died by site selection. Those identifying and securing the top locations matching their demographics prospered, while those who didn

“Should I Move My Mail Date Ahead of the Postal Increase?”  Dec 12, 2005 8:36 PM By MCM staff

The postage rate hike is scheduled to take effect Jan. 8. Should you move your January mail dates up to avoid the increase?

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