Operations Summit 2016



Lists & Data – Business-14-05-2013 ARCHIVE

Maximizing Multibuyers  Jan 09, 2006 9:36 PM By Michelle Houston


How to Analyze Your Holiday Response  Jan 04, 2006 1:26 AM By George Hague

Now that the holiday season is over, it

USPS helps keep catalogs coming  Jan 01, 2006 10:30 PM By John Fischer

Consumers spend an average of $7,100 in the weeks following a move, according to Boston-based Atlantic Marketing Research. That adds up fast when you

The catalogs are coming!  Jan 01, 2006 10:30 PM By Sherry Chiger

After months of year-over-year decreases or minimal increases in volume, Catalog Tracker saw a double-digit increase in the number of consumer catalogs

Gazing into Marketing’s Crystal Ball: Managing Analytics  Dec 19, 2005 9:17 PM By Scott Cone

Marketers that effectively use analytics have a lot in common with fortune-tellers: They can

The Ever-Changing Point of Sale: Multichannel Considerations for the Retail-Centric Organization  Dec 19, 2005 9:06 PM By Larry Daniel

In the previous article of this series, http://www.multichannelmerchant.com/crosschannel/lists/point_sale2, we argued that consumer expectations for retailers are rising. To respond successfully, retailers of the future have to dovetail their products and services into a multichannel format, and they need to connect to the consumer using an increasing array of marketing communications to convey a sincere interest in a lifetime relationship. To that end, we examined how retail-centric organizations could use trade-area analysis to determine improved retail/catalog and retail/online strategies.

Success Story: Modeling Prospects  Dec 19, 2005 8:56 PM By MCM staff

One of our clients, a multichannel merchant of high-end home decor that uses the co-op databases and vertical files aggressively, had an all-too-common problem: Mailing about 5 million-6 million prospecting names annually, it was seeing performance fall off as well as shrinking prospecting universes on continuations.

Three Rules of Thumb for Developing Circ Plans  Dec 19, 2005 8:27 PM By MCM staff

When developing a circulation plan, you want to balance mailings to your house file with the desired level of prospecting in order to maintain profitability, according to Bethany Beach, DE-based consultant Steve Lett. To that end, here are a few rules of thumb to consider:

The Ever-Changing Point of Sale: Multichannel Considerations for the Retail-Centric Organization  Dec 12, 2005 8:39 PM By Larry Daniel

Historically, retailers have lived or died by site selection. Those identifying and securing the top locations matching their demographics prospered, while those who didn

“Should I Move My Mail Date Ahead of the Postal Increase?”  Dec 12, 2005 8:36 PM By MCM staff

The postage rate hike is scheduled to take effect Jan. 8. Should you move your January mail dates up to avoid the increase?

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