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MULTICHANNEL MERCHANT » LISTS & DATA - BUSINESS-14-05-2013
This year, both Monday, Dec. 26, and Monday, Jan. 2, are USPS holidays. There will be no mail delivery, and the bulk mail centers (BMCs) and sectional center facilities (SCFs) have the option to be closed for drop-ship appointments, according to Rich Rousseau, vice president for Quebecor World Logistics. This will have a major impact on mailers with early-week in-home windows, who do not want their catalogs and other pieces in homes before the actual holiday.
For many multichannel merchants, profitably using traditional direct mail to market to their Web buyers remains a challenge, says Jim Coogan, president of Sante Fe, NM-based Catalog Marketing Economics. One way to meet the challenge: testing the potential response of Web buyers to traditional direct mail by sending a postcard or direct mail piece instead of a catalog.
CEO of Weehawken, NJ-based Specialists, bought the list management, brokerage,compilation, and insert media business back from Nashville, TN-based ClientLogic.
A direct marketing campaign that database marketing services firm Merkle coordinated for client Dell napped top honors among the 2005 National Center for Database Marketing (NCDM) Excellence Awards. The awards will be presented at a luncheon at the NCDM conference in Orlando, FL, on Dec. 13.
In the 1970s and 1980s, when few firms marketed via more than one channel, catalog databases were measured through recency, frequency, and monetary value (RFM), and corporate marketing practices stayed fairly simple:
When it comes to direct marketing, a common language isn
From soup to nuts literally: If it’s edible, it’s sold via catalog. And apparently consumers have a healthy appetite for buying food remotely. New York-based
Multichannel success depends in large part on having a solid strategy for keeping in contact with your house list. Most marketers know this, but knowing
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