Lists & Data – Business-14-05-2013 ARCHIVE

Using Your Relational Database, Part Two  Nov 29, 2005 12:05 AM By MCM staff

Last week we wrote about relational databases opening up a world of marketing opportunities and ultimately making better use of your database (

How to Build Your Own E-mail Prospecting List  Nov 28, 2005 11:55 PM By MCM staff

The very idea of an e-mail blast to prospects can send shivers up a marketer

Firms on the Move…..  Nov 21, 2005 11:19 PM By MCM staff

ALC of New York is becoming Belardi/Ostroy ALC, reflecting the name of its three founders: American List Counsel, chairman/CEO Andy Ostroy, and president Donna Belardi. The name change will go into effect on Dec. 1.

Five Tips for Tackling the B-to-I Market  Nov 21, 2005 11:13 PM By MCM staff

The business-to-institution (B-to-I) market makes up 23% of the U.S. economy, according to Sweet Springs, MO-based list compiler MCH. Little wonder, then, that numerous companies are find marketing to institutions well worth the effort. If you

Using Your Relational Database  Nov 21, 2005 11:08 PM By MCM staff

Relational databases open up a world of marketing opportunities, according to Jim Coogan, president of Sante Fe, NM-based Catalog Marketing Economics who lists below ways to wring sales from your database.

Response Modeling Revisited  Nov 21, 2005 11:02 PM By MCM staff

Marketers are beginning to look at response modeling outside of the co-op databases, according to Chris Montana, senior vice president at Hackensack, NJ-based list services firm Mokrynskidirect.

Abacus Indicator: Apparel’s Up  Nov 14, 2005 8:49 PM By MCM staff

According to the Abacus Indicator from Broomfield, CO-based direct marketing services provider Abacus, apparel and accessories was the largest product category for sales last year, accounting for approximately $0.29 of every $1 spent on the Abacus B2C Alliance database.

Sacre Bleu! New Suppression Tool for France  Nov 14, 2005 8:46 PM By MCM staff

Costa Mesa, CA-based Experian launched a suppression file designed specifically for the French market. Experian Paladin enables direct marketers to eliminate the costs associated with mailing to consumers at their old address. More than 9% percent of the French population moves every year, many of whom fail to notify the country

Measure, Understand, Act: The Keys to Marketing Performance Management  Nov 14, 2005 8:42 PM By Scott Cone

When it comes to managing the performance of your marketing programs, most marketers will tell you that they are content when the elements of their direct campaigns drop on schedule and within budget. The ultimate success of any direct program, however, is not simply a matter of operational efficiency. Rather, it

Four Quick Tips for Making List Exchanges Work  Nov 14, 2005 8:39 PM By Mark Del Franco

Direct Media announced last week that the Alzheimer

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