Lists & Data – Business-14-05-2013 ARCHIVE

LIST & DATA STRATEGIES GLOSSARY  May 20, 2000 12:24 AM By MCM staff

When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here. …

POSITIONING: Bullock & Jones facelift?  Apr 01, 2000 10:30 PM By Mark Del Franco

Is the venerable Bullock & Jones showing its age? Having closed its landmark San Francisco store in February, the $14 million menswear cataloger – which

Replacing the Missing Link  Apr 01, 2000 10:30 PM By Curt Barry

On Jan. 29, I ordered three custom-made gifts, with three different ship-to addresses, from an e-commerce site that also has a thriving catalog business.

PRICE COUNTS…  Apr 01, 2000 10:30 PM By MCM staff

Among more than 500 Internet users surveyed by PricewaterhouseCoopers, more than half ranked price as the most important factor when shopping for media

POSTAL RATE CASE: Off and…stumbling  Apr 01, 2000 10:30 PM By Paul Miller

Mailers seek to postpone rate caseJust a few weeks after the current postal rate case began in February, a consortium of organizations and mailers – including

PROSPECTING: Searching for a DMV detour  Apr 01, 2000 10:30 PM By Peter Girard

Direct marketers must now use an alternative route to obtain the information once offered by state departments of motor vehicles (DMVs). In January, the

Preparing a b-to-b e-mail campaign  Apr 01, 2000 10:30 PM By MCM staff

Compared to the consumer e-mail market, which is still hampered by too few subscriber-based e-mail lists and too many privacy issues, the business-to-business

Portal power: Industry-specific portals offer an alternative to going it alone  Apr 01, 2000 10:30 PM By Bob Woods

Several years ago, consumer marketers eagerly joined online malls in the belief that, like their real-world counterparts, the malls would draw additional

POSTAL: Rate hike outrage…  Mar 01, 2000 10:30 PM By Paul Miller

Near-15% postage increase proposal has mailers up in armsFor several months, the U.S. Postal Service had warned that it would propose a rate hike for

RETURN RATES: Good news about returns  Mar 01, 2000 10:30 PM By Mark Del Franco

Improved packing and quality control pay off for a number of mailersIt looks like mailers had a double dose of good cheer from holiday ’99. On top of






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