Lists & Data – Business-14-05-2013 ARCHIVE

Co-ops crippling catalog list business  Nov 01, 2007 9:30 PM By Melissa Dowling

How are catalog list owners like the U.S. Postal Service? Both keep raising prices to make up for business shortfalls. And catalogers can’t ignore this vicious cycle, Bill LaPierre told attendees of the NEMOA conference in Portland, ME, in September.

Your Secret Weapon: A Horizontal Mailing Test  Oct 08, 2007 11:08 PM By Tom Blake

How often should you mail?
You can find the right frequency by doing a horizontal mailing test.

What to Do If Postage Goes Up Again  Oct 08, 2007 11:02 PM By Diane Lucero

Brace yourself for more bad postal news. The U.S. Postal Service Board of Governors has announced a $5.4 billion loss, and this means direct marketers may face a 2008 rate hike of 20% or more. Here are five easy-to-implement tactics for dealing with this threat.

Should You Cut Circulation or Printing Paper and Postage?  Sep 17, 2007 9:49 PM By Jim Coogan

With the massive postage increase that took affect this past May, catalogers must decide where to cut their budgets to preserve profitability. Most catalogers contemplate cutting circulation, printing, paper, and postage. Jim Coogan offers advice that can keep you from cutting circulation.

From Fido and Fluffy to frogs and ferets  Sep 01, 2007 9:30 PM By Mark Del Franco

According to New York-based media brokerage firm ParadyszMatera, the pet supplies market list segment has increased during the past two years.

Orphan mail  Sep 01, 2007 9:30 PM By Tim Parry

It sounds like something out of Alice in Wonderland. Merchants, so desperate for relief on the postal front, now have to stop mailing some good customers

Cruising for co-ops  Jul 01, 2007 9:30 PM By Tim Parry

Here’s some advice for anyone looking for a co-op database: Play the field. That is, don’t rely on only one. Try them all, and go with the ones that work.

Getting personal  Jul 01, 2007 9:30 PM By Jim Tierney

Given all the hoopla in the ’90s about how technology would enable one-to-one marketing, you’d think by now everybody would be receiving personalized catalogs. But few catalogers have embraced the strategy

Outdoor enthusiasts grow slow but steady  Jul 01, 2007 9:30 PM By Heather Retzlaff

Two-thirds of the American population participates in outdoor activities ranging from hunting and fishing to camping and hiking, accounting for $33 billion

Bottom-Feeding with Cooperative Database Models  Jun 05, 2007 7:30 AM By Jim Coogan

Catalogers must cut waste out of their circulation to fight the spiraling costs postage, paper and printing. A powerful tool for eliminating non-responsive names is to test the bottom of your house file reactivation models.

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